Subazar; The first market reporting center in Iran

Subazar, as the first market reporting center in Iran, started its activities in March of last year, and within six months, since its inception, it has been able to offer its services to a wide range of managers in the country. Subazar He is a member of the Cullar Group, which specializes in market research. Subazar is another business in Raymon Media Deployed. You can follow the conversation of Accomotive with the CEO of Kalar Company, Dr. Hadi Varghaei:

What is Subazar?

Subazar is the first business reporting center in different markets in Iran. In fact, the goal of Subazar is to create a specialized platform for Iranian economic actors so that market information is available to them more easily and quickly.

In order to meet the need, Callar Group set up a sub-market?

The most important need that we are trying to meet in the Iranian market is easy access to information from different markets. In my opinion, our country has very valuable trade and economic information in all areas, but the main problem is the dispersion of this information. The main purpose of Subazar is to collect, classify and regularly present this information to different business areas.

Another goal is for all companies and businesses (not just large companies with high economic potential) to have access to market research information. In Iran, most market research activities are done through project ordering, although they are very accurate, but they cost a lot of money by companies. Many companies are unable to order these projects due to the high cost of market research projects and inevitably ignore this valuable information. Also, many businesses face many problems due to not having enough information about the market. At Subazar, we have been able to provide market information for small and medium-sized companies by providing ready-made reports that are much cheaper than ordering specific projects due to repeated sales.

What challenges did you face in starting your business?

Our biggest challenge was the newness of this market in the country’s market research industry. As I mentioned before, almost everything in Iran was in the form of dedicated projects, and not much has been done about selling ready-made reports from various industries. Therefore, we talked to almost all market research institutes and companies in the country and defined our goal, which eventually led to the conclusion of a contract with a suitable number of these companies. On the other hand, these companies, as strategic partners of Subazar, cooperate with us in the field of preparing and producing market reports.

On the other hand, the ready-made market report was seen by some Iranian companies and business activists as reports in the form of several Excel files or an article from a simple Internet search, and that the market report could be the result of months of field research for many companies. There was room for question. Accordingly, it was our duty to inform the customers by providing a complete explanation of the characteristics of the reports.

What is market research and how can it be used in business?

I always use an example in this regard, for example, suppose an entity starts its business in the dark ocean called the market. Market research is like a spotlight that illuminates your surroundings to choose the right path in this dark ocean. Without market research, you may reach your goal or, conversely, deviate from your goal for years.

What has been the impact of the Corona Pandemic on market research?

During the Pandemic era, like many other industries, the market research industry accelerated its digitization. Nowadays, the information that used to take weeks to collect is collected and analyzed many times faster using online tools, and this has undoubtedly led to a significant increase in the speed and accuracy of market research projects.

Who are the target markets of Subazar?

Managers and economic activists in Iran are the main target market of Subazar. Although we have seen that in addition to our target community, faculty and students have also welcomed Subazar, we will have good programs for the Subazar scientific community in the future.

What are the benefits of Subazar reports for them?

For free reports, speed and ease of access to reports in any field, and for non-free reports, the very low cost of reports compared to dedicated projects are the main advantages of Subazar.

How are the reports presented in Subazar prepared?

The Subazar platform offers two types of reports, free reports and non-free reports. Subazar Free Reports are collected and categorized mainly from official, government and some other private sector sources that publish information publicly for their branding purposes.

Non-free reports are published by reputable market research institutes and companies under a contract with Subazar and sold on Subazar.

How are reports verified?

As Subazar does not have access to the reports due to the confidentiality of the information and this information is only available to the publisher, we will validate the publishers. The publishers under the contract with Subazar are all legal entities with a long history of market research, and this is the most important criterion for Subazar to work with publishers.

What criteria do you consider in preparing your reports?

As I said before, preparing a report by a reputable publisher is our first important criterion for publishing a report. In addition, the methodology of the research is the way of cataloging and the thematic and spatial comprehensiveness of the points that are examined by sub-market experts before publishing a report.

What areas and topics does your site reporting cover?

Subazar reports are published in 34 industries and cover almost all business areas. These 34 industries in 9 areas of economy, trade, heavy industry, Health, Technology, food, consumer, service and general.

Tell us about the content production process in the Subazar news magazine section:

The content in Subazar News Magazine is divided into categories of domestic news, foreign news, general cases, charts and analysis. For the episode News, Content production teams try to select unique topics in the field of market research to avoid duplicate topics. On the other hand, there is a separate team to analyze the reports of Iranian companies that analyze these reports in terms of structure and comparison with global companies. On the other hand, this team is responsible for preparing special sub-market charts and scoring sub-markets for annual reports.

Who are the current suppliers of Subazar?

The country’s market research institutes and companies that collect and analyze market information are the suppliers of the sub-market.

What are the conditions for cooperation with Subazar?

Market research companies can contact Subazar to publish and sell their reports. Subazar suppliers team, after holding a meeting with the companies and if it is possible to submit reports in Subazar, will enter into a contract between the two groups and then the company will be considered as one of the approved publishers of Subazar.

How is the Subazar membership system defined?

Subazar membership system is defined for downloading free reports, although due to the fact that these reports are free, people can search and read the reports on the web themselves. But the membership system is for those who do not have the time to do so and use the search and classification facilities of Subazar reports for a small fee. Of course, they can also use other features of members, the most important of which is a permanent discount for purchasing non-free reports.

What are the benefits for people after joining Subazar?

After joining, people can benefit from unlimited download of free reports, unlimited download of report analysis, discount on purchasing free reports and attending domestic and foreign events of Subazar. Of course, in Subazar, three levels of membership are defined, the conditions of each of which are different.

What is Subazar Express service and to whom is it dedicated?

Subazar Express is a special service for sending fast market reports, which is provided only to members of the Subazar Special Club. In this service, the required information of members is sent to them in any place and time.

What is Subazar’s revenue model?

Two revenue models are defined for the sub-market, which are the share of sales of reports and the sale of membership fees. Also, for each revenue model, a separate team is defined with specific sales objectives.

Please tell us about your competitive advantages:

Fortunately or unfortunately, we do not have a competitor in the field of sales market reports, so we are always trying not to hinder the innovation and growth of the collection. Accordingly, we consider foreign companies similar to Subazar as our competitors and follow their path.

What is your plan for the development and growth of the sub-market?

Increasing the supply for the Iranian market is one of our main plans for the future, so we can create a good variety of non-free reports. On the other hand, as the first Iranian market reporting center, we are negotiating with foreign companies so that we can have dedicated services for Iranian exporters and importers in the field of providing business information.

How did you meet Raymond?

Looking at a few work environments, we found Raymond’s environment more conducive to our work, and I think it was the right decision.

What are the advantages and disadvantages of Raymond for you?

The quiet environment and large working space in Raymond is very suitable for our type of work. We also used Raymon facilities to produce Subazar video content. Distance from the city center can also be a disadvantage or advantage of Raymond.