Successive honors in the shadow of successful management measures
According to Shaman News, the report of the performance of the board of directors in the financial year ending on March 29, 1400, which was approved by the shareholders, shows successive successes and honors that are the result of successful planning and predetermined measures of the worthy managers of this bank. The honors of this bank follow the satisfaction of customers, the support of which increased the capital by more than 104%.
In this report, looking at the latest achievements of Bank Mellat, we have examined the performance of managers and management plans and the horizon of this bank.
Banks generally have the same service portfolio in such a way that the customer is not able to fully discriminate between the services of the banks. Innovation in one bank is quickly applied in other banks. This intensity has reached the work of new services by other banks, even less than a week. In such a situation, mental perceptions and attitudes strongly affect the way of interpreting information and explaining the type of behavior towards the marketing programs of a bank.
Bank Mellat, as the first bank subject to Article 44 and the second largest bank in the capital market, by presenting its report for the first quarter of 1401, not only maintained its leadership in the net operating balance of listed banks, but was able to improve it with more than 104% capital growth. . The increase of 55 thousand billion rials in capital and the transformation of this bank into the largest stock exchange bank in the country was one of the most important achievements of Bank Mellat in the general meeting of this bank in June, which was announced.
By recording the amount of 4 hemats in June of this year, Bank Mellat has been able to increase its monthly operating balance by more than 50% compared to the same period last year and 18% compared to the previous month, and has proven its profit making power and achieved a net growth of 28%. The fee income is also higher than the last month of this year.
Based on this, in the period of Khordad, “Webmelet” paid 6.5 thousand billion tomans of income from granted facilities and 3.9 thousand billion tomans in deposit interest, with this account, in the third month of 1401, a positive operating balance of 2.5 thousand billion Tomani registered. Also, in this meeting, 100 rials of profit per share was distributed among the shareholders.
One of the fundamental and effective points of differentiation in such an industry is to approach visualization and create intangible aspects. Therefore, strengthening and creating a strong brand for banks can be considered as an effective strategy to gain a competitive advantage.
In a research model, 334 employees of Bank Mellat were selected and a questionnaire including 35 questions with a range of 5 options was distributed among them. Brand also causes brand-oriented citizenship behaviors, and brand citizenship behaviors also have a relatively large impact on brand power.
The financial performance index in the evaluation of the Ministry of Economy includes criteria such as net profit, accumulated profit, cost of money, reduction of receivables ratio, etc. Bank Mellat has been able to obtain the top rank in the most important indicators of financial performance for several years in a row, and of course it continues to improve it.
Bank Mellat is one of the successful banks that has experienced significant growth in the amount and number of transactions despite maintaining its percentage in the field of installing sales terminals.
In the last decade, information technology has had tremendous effects on the banking industry. This has made banks able to provide differentiated products and services to their customers.
The results of data analysis show that examining critical factors, technical factors, operational factors and strategic factors have a positive effect on the success of electronic banking implementation.
Other success factors of Bank Mellat in providing positive and favorable performance are the development and implementation of management plans according to daily needs, the use of the latest technologies in the world, and the provision of quick and appropriate solutions for crisis cases (such as the outbreak of the Corona virus). Also, this bank plays an important role in the economic development of the country with its active presence and support of enterprises and small businesses and downstream industries, considering the conditions of sanctions and inflation.
“Information technology infrastructure, knowledge infrastructure and organizational infrastructure” criteria are the most important among success indicators. The successful implementation of knowledge management requires the recognition and investigation of the key factors of knowledge management and action based on the identified factors, which research shows Bank Mellat’s success in this field.
Empathy among managers, employees and the board of directors of Bank Mellat and moving in line with the CEO and executive plans is the factor of success and providing good services to the people. Considering the economic problems and sanctions challenges, Bank Mellat has been able to fulfill the mission and vision of the programs in line with social responsibility and supporting its customers.