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The approach of public relations in the insurance industry is creative visualization


Asia Insurance CEO’s message on the occasion of Communication Day

According to the financial news report, at the same time as the 27th of Ardibehesht, Communication and Public Relations Day, Masoud Badin, Vice Chairman of the Board of Directors and CEO of Asia Insurance, while congratulating on this day, said: The approach of public relations in the insurance industry, creative imagery and honest introduction to attract audiences is a reality. Benefiting from the characteristics of the insurance industry is in the growth of production.

The Vice Chairman of the Board of Directors of Asia Insurance said: Public relations of insurance companies can assist in the growth of targeted production and profitable investment by assessing the needs of their audience and analyzing their data and providing timely information.

Massoud Badin added: The increase in the use of virtual space and information technology in recent years has brought the relationship between insurers and policyholders to a new stage, and insurance companies provide their services in the context of functional platforms with the aim of meeting the needs and responding to the profession. Hey, they have concentrated.

The managing director of Asia Insurance considered the strategic role of public relations in creating two-way communication between an organization and the society dependent on the change in its policies and procedures in order to develop the insurance culture in the digital platform, and with the priority of securing the rights of beneficiaries and policyholders, he reminded The country’s media space should be used with smart planning.

The Vice Chairman of the Board of Directors of Asia Insurance stated: Public relations of insurance companies, by establishing a mutual relationship between the insurance industry and scientific and research centers, can solve the issues and problems of information technology in the country’s insurance industry in the areas of content production and analysis and evaluation. Change to practical opportunities and ideas.

Referring to the valuable position of public relations in insurance companies, the CEO of Asia Insurance said: Today, changes in business models make it necessary to review the procedures and processes of insurance operations, and the irreplaceable role of public relations in this situation, with Taking advantage of the analysis of economic indicators and communication between stakeholders leads the insurance industry towards excellence.

Masoud Badin demanded to go beyond the use of traditional and old methods, to benefit from the new media space in the digital platform to persuade and help the audience and insurers to make decisions.

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