The decline in mobile market sales in the third quarter and the growth of emerging markets such as Asia

According to the latest statistics presented, the sales of the global mobile market in the third quarter of 2023 have faced a slight decrease, but there are positive signs of its improving trend.

According to IDC reportThe sale of smartphones in the third quarter decreased by 0.1% compared to the previous year 302.8 million The device has arrived. It has also been said that various factors such as balanced demand, inflation and geopolitical tensions have been influential in this regard.

However, there are bright spots in this report. Phone shipments grew in emerging markets such as the Middle East and Africa (MEA), Latin America (LA) and Asia/Pacific (excluding Japan and China). In addition, the market for high-end phones has also continued to grow.

The performance of Samsung and Apple in the mobile market

In terms of sales performance, Samsung with 19.7 percent Share is the leader of the market, followed by Apple’s share 17.7 percent has at its disposal. Xiaomi, Oppo and Transsion are in third to fifth place. In terms of region, China has experienced the biggest decrease and the supply of phones in this country has decreased by 6.3% annually. After that, Europe, Japan and the United States of America have faced a decrease of 8.6%, 5.3% and 1.1% respectively.

But emerging markets have seen growth. According to IDC, the mobile market in the MEA region grew by 18.1%, the LA region by 8.2% and Asia/Pacific by 1.3% in the previous quarter.

This report was published while Apple’s iPhone 15 has not experienced good sales since its release. Recently, a report said that Chinese sellers are offering discounts of up to 17% on the iPhone 15 series to compensate for low sales. However, although the mobile market as a whole is struggling with challenges, there are also positive signs.

Earlier, the analytical company Counterpoint Research also analyzed the market situation in the last quarter in a report.