The first festival of radio announcements was held/ introduction of top actors – Mehr news agency Iran and world’s news
According to Mehr reporter, the first cultural and economic festival of commercial advertisements was held today, Monday, May 2nd, with the presence of a group of radio and television managers at the Radio and Television Conference Center.
The special guest of this ceremony was Mr. Khan, who mentioned Reza Haddad as one of his old friends at the beginning of his speech.
Mr. Khan further joked about 2 points in commercial advertising; First, he mocked the lives and people who are in the advertisements and the lives that are shown as if they came from another Korea, and then he said that the advertisements in a media that is popular It is seen.
Peyman Jabali, the head of Radio and Television, initially responded to Mr. Khan’s taunts and his appearance on the air after a year: I am happy that we visited Mr. Khan after a year, although we had spoken a year ago.
He went on to address the owners of advertising companies and clarified: You and I are partners, although you are active in production, trade and commerce, and we operate under the title of culture and media. However, if there is no mutual and complete drag between us and you, there is no correct output.
Jabali added: We produce works in various fields in the form of shows, series and programs, etc., but what affects the audience’s thoughts and tastes more than our productions is commercial advertising. Commercial advertisements in the best broadcast table repeatedly in the shortest possible time have an effect on the thinking and behavior of the audience, and if I say that your influence is more than ours, it is not excessive.
The head of Sedavasima stated: Therefore, you are our colleague and we need to think together. We proudly consider it our duty to help the domestic production of economic enterprises and those who are facing challenges in this field and to be at their full service.
In another part, he pointed to the necessity of paying attention to cultural identity and stated: Countries always protect their cultural identity and we, with a historical identity of several thousand years, should be more careful about it. Cultural identity is an important element that is considered in this transformational period.
He added: The second element in the revolutionary period of broadcasting is the slogan of justice. In the field of media, justice means the visibility of all layers and classes and everything that exists in the layers of classes. In the last two years, we tried to see the forgotten cultures and geography more in the frame of the media.
Referring to the policies of the national media against advertising companies, Jabali stated: Even if the national media had no income from advertising companies, our policy would still be supportive, our next policy is interaction and dialogue, our approach from the circular should be towards Interactive work will proceed.
He added: Our policy is to overcome the cultural point of view over pure profitability and also to maximize the horizon of the media with the ad owners. Subjects, priorities, and real needs based on which we have to calculate presentation formats and… and reach a joint design and work with you.
Mina Mehrnoosh, the judge of the “Midoon” program and one of the business owners, said at this event: “This new event, that Sedavasima is a colleague that helps the business, is a great look.”
He added: In order to be able to produce content according to the needs of society, we must always interact with the audience, which is possible with social networks.
Next, a clip of the voices of the deceased artists was played on the promotional teasers, which included artists such as Shahla Nazerian, Hossein Erfani, Nasser Tahmasab, Hossein Baghi, Cengiz Jalilund, Reza Haddad and Atila Pesiani.
In the actor section, Marjane Golchin, Soroush Jamshidi, Milad Kimram received awards as the best actor and brand ambassador.