The Galaxy S22 series failed to reach the 30 million sales target

The Galaxy S22 series was expected to strengthen Samsung’s position as a top manufacturer, but the Korean manufacturer fell short. According to Korean sources, Samsung Average selling price (ASP) your devices only 2 percent increased, while Apple Witness the increase 7 percent This was the amount.

Korean media and analysts have pointed out that Samsung is possible lose its superior image abroad, because the best-selling device of this company, Galaxy A12 It’s incredibly affordable, and sales of its flip phones have fallen short of expectations in the US. This downward trend is expected to continue during the holiday period.

The failure of the Galaxy S22 series to reach Samsung’s goal

Samsung expects the Galaxy S22 series phones to reach sales targets by the time the Galaxy S23 series is released 30 million Now, according to research, it is said that the Korea-based tech giant will fail to achieve this goal as well. Even the increase in sales of the Galaxy Z Flip and Galaxy Z Fold foldable phones has reduced consumer interest in the company’s classic flagship, hurting Samsung’s overall results.

Galaxy Z Flip 4 has also received a big hit in the international arena, especially in North America. DSCC revealed that the tech giant’s new foldable lags behind its predecessor, the Galaxy Z Flip 3, and its market share in Canada, the United States, Japan and China has not exceeded 10 percent.

As it was said in the Counterpoint Research report, in the third quarter of 2022, after Apple, Samsung is the second largest producer of the mobile market, which, despite the increase in sales of Galaxy Z Flip and Fold foldable phones, decreased its share by 0.2 percent. It has faced in terms of income.