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The integrated car system is a tool for balancing supply and demand / how the government went to war with astronomical prices in the car market


According to the economic reporter of Fars news agency, following the measures taken by the Ministry of Industry, Mines and Trade regarding the organization of the car market, in March of last year, this ministry launched a plan titled “Integrated domestic car supply plan based on the queuing process” implemented that the purpose of this wide and transparent supply plan for domestic cars is stated with regard to increasing and stabilizing the flow of car production as well as planning for a continuous increase in car production.

This plan was implemented after the unsuccessful sales of cars by lottery by car manufacturers and even the Ministry of Security; Of course, Seyedreza Fatemi Amin, the former Minister of Security, had also promised that the car lottery would be eliminated by the end of 1402, and he made this happen by using this method of supply.

* Spokesperson of the Ministry of Security: integrated supply plan based on the model of sales of global car manufacturers

Omid Qalibaf, the spokesperson of the Ministry of Security, says about the objectives of the implementation of the integrated car supply plan: This plan is based on the model of how many global car manufacturers sell, the goal of the implementation of the plan is a wide and transparent supply of domestic cars through an integrated system, taking into account the acquisition The success is the increase of more than 30% of car production in 1401 and stabilization of production flow and more detailed planning for car production in 1402.

The project of supplying domestic and assembled cars in the form of an integrated system was started during the tenure of Fatemi Amin in the Ministry of Security, and today, when it is the second time to supply the products of Iranian car manufacturers and assemblers in the integrated system, the success of the project is evident and the price of cars in the market has decreased with the implementation of this project. has been found significantly; According to the head of the Tehran Car Dealers and Exhibitors Union, in the car market, there has been a price reduction of up to 400 million tomans for assembled cars and 200 million tomans for domestic cars, and these price reductions continue.

Naturally, when the products sold in the integrated car system enter the market, the market price of the car will drop a lot.

The* Successful implementation of the first round of car supply in the integrated system/ Why was the delivery of some cars postponed to 1403?

In the first phase of the integrated car supply plan, about 900,000 people registered to buy all kinds of cars from 9 domestic car manufacturers and assemblers. After the registration process was completed based on queues, it was at the end of April this year that the time of delivery of the cars to the applicants was announced.

Due to the abundant demand from a major domestic car manufacturer (Iran Khodro), while it was previously announced that all applicants would receive their cars in 1402, it was the turn of the delivery of five highly demanded cars out of the 51 cars offered in the first phase of the sale. It was postponed to 1403, and the officials of the Ministry of Security thought of a solution for it and by offering cars that could be delivered this year, they asked the applicants to choose these cars and take delivery of their cars in 1402.

Of course, the Ministry of Security or the car manufacturers did not announce the number of applicants whose car delivery time was postponed to 1403, but after editing the information, it became clear that 208,000 people whose car delivery time was postponed to 1403 changed their car type to receive their car in 1402; Of course Taking into account the applicants who did not change their appointment time and also the cancellations of the plan, the number of these people has been more than 208 thousand, which compared to the total number of registrants, it can be said that one third of the total registrants They formed in this period.

* Car price reduction after the start of car delivery to integrated plan applicants

After announcing the time of delivery of the car to the applicants, the car manufacturers started their extensive supply to the customers from May 4, and immediately after this action, the price of the car in the market decreased.

As an example, checking the market prices indicates that the prices of cars such as Shaheen, Quick Plus Automatic and Rana Plus, which were sold at 705, 490 and 595 million Tomans respectively on April 19, 1402, in May 1402 were 558, respectively. 441 and 542 million tomans have decreased.

Also, Dena Automatic, which until recently was 1.1 billion tomans, is now available in the market at a price of 930 million tomans.

Saeed Motamani, head of the Tehran Automobile Dealers and Exhibitors Union, while confirming the reduction in the price of domestic and assembled cars after the implementation of the integrated plan, told Fars reporter that with the start of the wide supply of car manufacturers, the price of cars in the market has started to decrease, and domestically produced cars are between 10 and 15 The percentage of assembled cars has decreased between 200 and 400 million tomans.

He emphasized: The main effective factor in reducing car prices is the continuous and stable supply of cars to the market by car manufacturers, so if the supply continues permanently, the prices will definitely decrease, while the car market does not have buyers, so the continued supply can have negative effects. leave a positive impact on the free car market.

* An integrated plan for the supply of domestic cars based on the queuing process is a solution for organizing the car market

As mentioned, the ministry of privacy “Integrated domestic car supply plan based on the queuing process” after the unsuccessful plan to supply the car by lottery, in fact, after the 8-point order of the President was communicated to the Minister of Industry, Mines and Trade, it was time for “Improving the state of the country’s automobile industry” Since the beginning of 1401, the Ministry of Security has started measures in line with the production and supply of cars, one of these measures was to change the “car supply method by lottery by car manufacturers” to the method of “car supply by lottery in the integrated car supply system” ».

In this way, instead of offering them separately, all car manufacturers would offer their products in the integrated system at a specific point in time, and the applicants would also register in the said system, and then based on the lottery, it would be determined who the car belongs to. In other words, who won the lottery.

* Registration of millions of people for limited offers was formed in the previous plans of car manufacturers/National Lottery.

But this plan had a very big problem in that a limited number of cars were offered and while many applicants registered for cars, there were also many car dealers, so after the announcement of the lottery results, most of the registrants were disappointed to receive the cars. either they should have bought the car at exorbitant prices from the open market or they have been waiting for the next turn for a long time; For example, in the third integrated car lottery held in October 1401, 6 million 684 thousand 384 people registered, while 60 thousand cars were sold in this period, 50% of the lottery capacity was for the youth plan and 20% Lottery capacity was allocated to used cars.

TheWith these conditions, the Ministry of Security again left the supply of cars to the automakers by lottery, but the supply platform was the same integrated system, which was not satisfactory at all and did not have a positive performance because, for example, in one of Iran Khodro’s supplies in D. 1401 in the extraordinary sales plan of four products of this company, more than 10 million people registered to buy 20 thousand cars; At that time, Majid Eshghi, the head of the Stock Exchange and Securities Organization, said of this incident A lottery National said; Of course, although Eshghi’s example was a good example, perhaps his purpose in expressing this issue was to defend the sale of cars in the commodity exchange, which of course is also criticized by various experts and even the Competition Council.

* Spokesperson of the Competition Council: The supply of cars in the commodity exchange was a disaster

Ismail Shojaei; The spokesperson of the Competition Council refers to the sale of cars in the commodity exchange as a disaster; In this regard, he said: The release of cars in the stock market was a disaster that if we did not stop it, it would have caused suffering to the people and the car industry for years and we could not be saved.

Therefore, the supply of cars in the commodity exchange did not benefit the people, and in a way, the competition between the market and the car manufacturer was more expensive, and in the meantime, people were eating the conflict between the car manufacturers and the market. Because the purchase price for the applicants was very high compared to the factory price, the claim of cutting off the hands of dealers from the car market was not very acceptable because during the period when the car was offered in the commodity exchange, the presence of dealers was still evident in different ways.

* The integrated car supply plan should not stop the competition of car manufacturers for better products

Of course, the integrated car supply plan also has its critics. Amir Hossein Kakai, an expert in the automotive industry, criticized the integrated car supply plan and told Fars reporter: This plan definitely has positive effects in the short term, but in the long term and even in the medium term. Its adverse effects appear.

According to him, the decrease in car prices has nothing to do with the integrated system because the one-stop supply of 900,000 cars in the stock market could definitely have positive effects.

This auto industry expert believes: with the integrated supply of cars in the integrated system and customer queues for 1403, the motivation to compete has actually been taken away from car manufacturers because when the car manufacturer is sure of selling its products, it has no motivation to compete. On the other hand, with the capacity of some cars being filled, in fact, car manufacturers cannot meet the new needs until the delivery of these cars, and this issue can lead to problems.

* Spokesperson of the Ministry of Silence: The integrated car sales plan is to balance the supply and demand market

In this regard, we went to Omid Qalibaf, the spokesperson of the Ministry of Security, and it was done. He told Fars reporter about this: Until our production can meet the demand from previous years and new demands, we will have to use tools such as supply in use an integrated system; It is natural that after this stage and with the increase in supply and control of demand through imported cars, car sales can be done by car manufacturers as in the not-so-distant past, while the Ministry of Security implements the issue of car supply in the integrated car system according to the opinion of the Competition Council. .

* 1.7 million cars will be produced in the country this year

Therefore, the car production report, which reached 756 thousand complete vehicles and 500 thousand incomplete vehicles in 1397 after the imposition of sanctions, increased to more than one million and 300 thousand vehicles in 1401, and it is noteworthy that no defective vehicles were produced by the automakers. was not produced; The drop in car production in 2017 was very severe, so that in the previous year, 1396, one million and 535,000 cars were produced in the country.

Fatemi Amin, the former minister of industry, mining and trade of the 13th government, who was impeached last week and with the vote of the members of the Islamic Council, was removed from the ministry of industry, mining and trade. We have counted thousands of cars by car manufacturers.

* Car supply in the stock market and the helplessness of ordinary people to buy a domestic car

Integrated car supply is a tool that the Ministry of Security achieved after many trials and errors to organize the car market, and it is a symbol of fair distribution of cars and attention to the weaker sections. According to most experts, there was no transparency in the previous models such as the “lottery of car manufacturers”, in the “car supply in the stock market” model, with the huge increase in car prices, the middle and poor sections of the society, who were the customers of these domestically produced cars, should buy these cars in They bought the stock market by increasing the prices and competing with dealers, while many ordinary people did not know about the tricks and methods of recording the prices of cars in the stock market.

On the other hand, since the car manufacturing market of our country is a monopoly market, it would not make sense for car manufacturers’ products to appear in the commodity exchange and be auctioned by a few people and increase the price, leaving ordinary people short of cars at the approved price.

* The Ministry of Safety should supervise the 100% supply of automobile manufacturers’ products in an integrated system and comply with the approved price

But in any case, the integrated car supply plan injected peace into the car market, real car applicants are sure that they will finally be the owner of the car with the approved price in this year or next year at the latest. Also, as mentioned, this plan has led to a decrease in car prices in the market. .

Of course, the officials of the Ministry of Safety also emphasize that this project is designed for the transition stage from the current sensitive conditions of the car in our country, so it seems that the tool that has achieved positive results and the approximate satisfaction of the people, should be carefully and More sensitivity should continue in order to balance the car supply and demand market.

Of course, it is necessary for the Ministry of Safety to carefully monitor the supply of car manufacturers in the integrated system and not allow car manufacturers to be less than their capacity in the various stages of this project and to ensure compliance with the rates approved by the Competition Council, which is another The government’s positive actions in providing justice to the car issue were to supervise.

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