The main priorities of the Cooperative Development Bank

According to the financial news report, Mohammad Sheikh Hosseini, CEO of Tehseh Cooperative Bank, explaining the bank’s marketing strategies, said: If we want to fulfill the main mission of the bank and remain in the fierce competition in the money market, we must use new marketing methods to attract resources.

Sheikh Hosseini in the “Training Workshop of Headquarters and Provincial Managers; Equipping low-cost resources with a marketing approach” declared: Banks are facing a challenge to equip stable and cheap resources, and all financial institutions are looking for new methods of attracting resources.

He continued: Resources and liquidity are like the flow of blood for the body, this flow should not be interrupted or stroke because the organization faces disruption and even death.

Sheikh Hosseini, referring to the factors affecting the attraction of resources, said: The first step to gain profit is to attract resources with the priority of cheap resources. The managing director of Tehseh Cooperative Bank announced “marketing” and “creativity” as important components in attracting resources and said: In this competitive market, that bank and branch is successful which attracts resources and customers with initiative and creativity.

According to him, it is not possible to attract resources in the competitive market with traditional and old methods, but we must look for new methods to attract resources with priority to attract cheap resources.

Referring to the wide branches of the bank across the country, he said: The most effective marketing strategy is to communicate effectively and attract local customers.

According to Sheikh Hosseini, new technologies and digital banking will play an important role in attracting resources by recording a good experience for the customer.

The managing director of Tehsehe Cooperative Bank stated: Customers are looking for services and products that have the least complexity and the highest speed. He emphasized: account opening and payment of micro-facilities should be done offline in the form of a memorandum of understanding with some institutions, should be implemented in all branches of the Cooperative Development Bank.

Sheikh Hosseini announced: improving communication with customers is the main pillar and axis of the activity and success of customer-oriented organizations and institutions. If customer satisfaction is achieved, then customer loyalty will be created.

In another part of his speech, this bank official emphasized the use of customer relationship management system and said: In order to have effective and targeted communication with customers, we must use new CRM tools and systems.

He added: Provincial managers and heads of branches should have permanent and targeted communication with special customers. The unions and cooperatives of each province are the priority of this communication. The managing director of Tehsehe Cooperative Bank announced one of the components of marketing as “creating value” for the customer and said: “Creating value is beyond profit.” In the form of this strategic concept, the needs of the customer should be identified and the appropriate response should be provided in the form of services and products with quality and speed.

Sheikh Hosseini continued: Darbank, as a customer-oriented service company, is more important than the product itself.

He emphasized: Cooperative Development Bank is one of the banks with the least dissatisfaction, and social bodies, unions and cooperatives have a respectful view of the bank, and with this social capital, a stable and targeted relationship with customers can be defined in order to attract resources.

Sheikh Hosseini announced the launch of the customer club and providing an environment for customers among other marketing priorities and said: Digital marketing and the fifth generation of marketing which is based on data should be prioritized by colleagues in the ranks and headquarters.

The managing director of Tehsehe Cooperative Bank stated: Based on the analysis of customer data, updated and modern products should be offered. Products and services that are personalized and create a competitive advantage for the bank. In another part of his speech, he mentioned the important principles of marketing and said: In the STP model, market segmentation, targeting and positioning are prioritized.

Sheikh Hosseini continued: Marketing experts prescribe various other methods such as 4p, 5p and 7p by using and paying attention to marketing mixes such as product, price, promotion, place of service, processes, environment and equipment and personnel for marketing. which every organization and economic enterprise can use according to their mission and priority. The important thing is that the service provided by our colleagues across the country can create a positive image of the bank in the mind of the customer.

The managing director of Tehseh Cooperative Bank stated: Marketing is not limited to the bank’s marketing unit, but all five thousand employees of the bank, from the CEO and the board of directors to the deputies, headquarters and provincial managers, and associates of branches and companies, equipped with soft communication skills and training, should engage in marketing. . Sheikh Hosseini emphasized: Focusing on attracting resources and marketing will guarantee the success and profitability of the bank.