The marketing plan is the driving force behind Bank Sina’s strategic business plan
According to financial news from the public relations of Bank Sina, Gholamreza Feth Ali, CEO of Bank Sina, in the training conference of the marketing system, which was held with the presence of the managers and heads of the planning and marketing departments of the regions, stating that effective marketing should be in accordance with the techniques and capabilities required by the business environment. Whatever it is, he stated: All the employees of Sina Bank’s marketing departments should have an active and effective presence in the bank’s economic activities and by understanding the existing capabilities and capacities, identify and strengthen them in the areas where the bank has a weak presence.
Pointing to the necessity of using experienced and experienced people in the marketing departments of the regions, Fath Ali added: Active marketing is the transfer of knowledge and new ideas, and it is necessary for marketing experts with a correct understanding of the bank’s opportunities to present products and introduce them to the target groups. to be
The CEO of Sina Bank stated: In today’s competitive conditions, it is necessary to make fundamental changes in marketing, management and customer behavior methods, and a bank will be successful that will attract more low-cost resources according to new techniques and with initiative.
In another part of his speech, he pointed to new marketing and noted: By using new tools and changing the approach in marketing, we can increase the productivity level of the bank, and by developing the marketing system, we can provide more profitability for the bank.
Fath Ali listed the need for success and new achievements in Bank Sina to strengthen the marketing plan and said: to achieve more success, the equipment and infrastructure needed to quickly transform ideas into products have been provided.
Referring to the operational policies of Sina Bank in the coming year, he added: One of the main policies and priorities of this bank in the future is to move towards providing consulting services and setting up financial supermarkets in the branches, and this issue has been placed on the agenda of the bank.
He considered the continuous monitoring of resource allocation as one of the important and fundamental factors in the marketing system, and referring to the bank’s goals and strategies in the three-year transformation plan, he called for the double efforts of all employees in order to achieve the goals of this plan.
It should be mentioned that the Bank Sina Marketing System Training Conference will be held on 23rd and 24th of December, focusing on topics such as “targeted marketing”, “chain marketing”, “intelligence in resource allocation”, “productive sales”, “attraction marketing” and finally “profitability”. It was held through professors and lecturers in the field of marketing and sales in the meeting hall of the central building of this bank under the supervision of the vice president of planning and business development.