The most important reason for the decline in cinema audience is the lack of new and attractive films

Charso Press: The reduction of cinema ticket sales in the current situation is a significant cultural challenge that neglecting it can lead to more serious challenges. In this regard with Gold eyelashesThe director of the Mellat cinema campus sat in a conversation, the result of which you are reading.

Tell us about the current conditions and issues of cinemas and cinematographers.

Experience has shown that every year in early autumn, cinemas experience a drop in audience. But after that, with new movies, ticket sales will be strong again

Experience has shown that every year in early autumn, cinemas experience a drop in audience. But after that, with new movies, ticket sales will be strong again. Currently, the most important reason that cinemas are facing a challenge is the lack of new and attractive movies. In fact, we haven’t had a new social video for about six months.

Since each cinema has its own regular customers, when the movies are repeated, the audience will not come to the cinema unintentionally and the habit of watching movies in the cinema will be lost. In my opinion, the tenor of giving movies to cinemas should be warm because the release of new movies in different genres will be the basis for a significant return of audiences to cinema halls.

How do you think these damages can be partially removed?

To improve the condition of cinemas, everyone should help. From the producers and film organization to everyone who is in charge of the matter. New movies in different genres should come to the cinema

To improve the condition of cinemas, everyone should help. From the producers and film organization to everyone who is in charge of the matter. New movies in different genres should come to the cinema. Even foreign films that are closer to our culture and politics should be added to the screening cycle so that customers will encounter some new films and have the necessary motivation to go to the cinema. Cinema has a general audience. People have different tastes and cinemas should provide products in different genres that cover all kinds of tastes. Like children’s cinema and art and experience.

In recent times, children’s films have been strong and well received after a long time, but on the other hand, we have lost the audience of the social genre; Because no new movie has been released. Considering that we are approaching the Fajr Festival, it is better to add the good films of the previous year’s festival to the screening cycle as soon as possible.

In these difficult circumstances, have you thought about closing the cinema?

I hope it doesn’t end here. In a cinema with several theaters, at least fifty people work. If each of the personnel has three to four families, we are actually talking about 200 people. It is not possible to talk about the closure of the cinema so simply, God forbid that these personnel will lose the same water. This issue will cause problems that are not part of the policies of the cinema organization.

How much can ticket centers help you in this way?

In fact, the easier the ticketing process is, the better. But currently, there is no problem in ticket sales systems. For example, during the World Cup, the Samfa system opened the Iran football ticket office at 7 and 8 in the evening, and we saw that one hour later, the capacity of one of our halls was full. This shows that people are interested in going to the cinema and there is no problem in the ticket sales system.
Which one of these systems had the biggest share in ticket sales?

Cinema ticket It has a major share in ticket sales. The other two systems are new and growing compared to Cinema Ticket. Cinema ticket Since the beginning of his activity, he has had good advertisements and ideas that have attracted audiences. At present, the systems can help the ticket sales cycle with effective advertisements in the city’s high-traffic centers and spending the necessary expenses.

What will be the future of the private sector and the cinematographer of the private sector?

I am always positive and hopeful. I am sure that this period of stagnation will also pass. We can release a good foreign film or some producers release their films. It should be kept in mind that the cost of restarting the cinema will be lower than the cost of keeping the lights on in these conditions.