The national fashion and media event will be held in 5 thematic axes

According to the art and media reporter of Fars news agency, the press conference of the national fashion and media event (Resta), before the Fajr fashion and clothing festival, was held this morning at the Ministry of Culture and Islamic Guidance.

This meeting was held in the presence of Alireza Babaei, member of Fajr Fashion and Clothing Festival Policy Council and Mehsa Farzan, Executive Secretary of National Fashion and Media Event (Rasta), fashion and clothing activists and media people.

The national fashion and media event is scheduled to be held in July of this year in 5 areas: styling and product design, product photography, creating promotional teasers, packaging and sales programs, and virtual content production as a pre-event of the 12th Fajr Fashion and Clothing Festival.

At the beginning of this meeting, Alireza Babaei, a member of the policy council of Fajr Fashion and Clothing Festival, said in relation to the start of fashion and media events: the pre-meeting of fashion and media is dedicated to neglected topics in Fajr Fashion and Clothing Festival, which is one of the first Meetings are fashion and media. We have been working on the content of Fajr festival for 4 months. The regulations of the festival have been changed and this time, the designers can also participate in the Fajr fashion and clothing festival so that the winning designers don’t have to worry about producing their own designs and connect with the producers.

According to Mahsa Farzan, the executive secretary of this event, it is supposed to be used by the presence of visionaries in the field of fashion and clothing and with the focus on fashion and media, the presence of activists and owners of ideas in the field of fashion and clothing.

Regarding the details of the event, Farzan, the executive secretary of the National Fashion and Media Event (RESTA), said in this meeting: “RESTA in its concept comes from salvation and reaching the goal that we introduce in the media for fashion.” In this event, we seek to reach the origin of the matter in the media. In fact, in the past years, we acted poorly in the media discussion and could not act as we should.

Rasta Secretary further added: This event, which is a gathering of media and fashion, and the focus of which is productions in the virtual space with minimal facilities, will start on July 24. Our vision in holding Rasta is to standardize the use of media in the fashion industry so that in the next 4 years we have a correct and international introduction of visions and brands and also the activists of this field achieve intellectual independence in the fashion media.

Farzan continued: the view of the fashion and clothing field in our country has always been somewhat dim and this issue has not been followed very seriously, while fashion itself is a medium and in fact, we cannot consider fashion apart from the media. .

He added: Apart from the fact that fashion introduces the cultural, civilization and customs of our country, wearing a dress informs the people of other countries living in areas outside of Iran or in Iran that this type of dress belongs to which areas and What kind of climate and tastes does it have?

* Failure to pay attention to the cultural requirements of advertising in the clothing industry

Not paying attention to the cultural requirements of commercial advertising in the clothing industry and focusing on the ideas and economic sectors of this field is one of the points that seems to have been ignored in the decision making of the policy makers of this event. The non-conformity of some business concepts and ideas of this event with the general culture of the country was one of the points raised in this meeting.

The executive secretary of the festival, in response to the question of one of the activists in the field of fashion and clothing regarding the significant points about the commercialization of Islamic and chaste clothes, who had mentioned the experience of countries such as Turkey and Arab countries, added: the issue of Islamic fashion or the fashion industry in countries Islamic is considered by the organizers, but the issue of creating a culture for the production of chaste clothes is not one of the axes of this event, and this issue will be followed in the framework of the Fajr Fashion and Clothing Festival.

* When Instagram bloggers promote Islamic clothing

Also, the issue of modeling in the field of hijab, which is known as “hijab style”, was one of the other topics discussed in the press conference of the national fashion and media event. Farzan, the executive secretary of this event, in response to the concern of some women’s activists regarding the virtual activity of Instagram bloggers in promoting the style of Islamic clothing in the common ways of cyberspace, said that the emergence of these Instagram phenomena is due to the gap of online sellers and manufacturers in the field of clothing.

Promoting hijab in the society was one of the other points raised in this meeting. Some women present at the meeting cited the experience of some Islamic countries in promoting hijab among women as an example and spoke about the effectiveness of some current practices in encouraging women to wear hijab.

In the end, the secretary of this event said: This event is supposed to lead to Fajr fashion and clothing festival in 360 degrees. It means that every year by summarizing the events, we will hold it in other cities as well and the existing capacities in the provinces of the country will be used. In the Rasta event, on the same day, the owners of the best ideas will be introduced and their awards will be presented, and then they will be introduced to the brand owners to use their capacity.

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