The ongoing controversy of the number of TV viewers/ does anyone care about the audience?

Charso Press: More than four months have passed since the publication of the last survey about the audience statistics of TV series, yesterday morning, the 7th of Shahrivar month, the number of viewers of some TV series being broadcast was finally published.

In the report published by the General Directorate of Public Relations of the National Media, the statistics of the audience of three serials being aired in the second half of August are given. Accordingly, in this period of time, the collection “Investigator” Network One, 22.5% of the audience. “Kofi’s Love” Channel 3 has 13.4% audience and repeat series “Gando 2” They attracted 11.1% audience from iFilm network.

This is despite the fact that in recent weeks and after some disagreements about the return of some figures to television, figures of the audience of television programs were published in several stages, which were nicknamed “Percentage War” by some media.

In the wide-ranging and controversial tweet of Mohammad Reza Najarzadeh (then director of the social group of Channel 3), which was formed in response to the statements of Shahbazi, the host of programs such as “Paveri” and “Sidkhandan”, the viewership of the program “Sidkhandan” of Channel 2 was 5% and “Maali” was 37%. it was mentioned; Although a week before, the Public Relations of the Broadcasting Organization stated in a report that the viewership of “Ma’ali” in the first decade of Muharram was 30.6%. In Najarzadeh’s tweet, it was also mentioned that programs such as “Ajobeha” had up to 30% and “Khodmuni” up to 19% of the audience, which seems to be related to the peak period of these programs – for example, during Nowruz or Ramadan. However, this Twitter challenge of the director of Se Sima with Mohammad Reza Shahbazi, the host of the “Sid Khandan” program, cost him dearly and he was removed from this network.

Conflicting figures about the plans

After the publication of these figures, one of the newspapers, in a report criticizing the management of Channel 3, published statistics from this channel that showed lower figures. According to this report, in the month of June, “Ajjubeha” attracted 14.6% and “No Stop” attracted 2% of the audience!

Immediately after this report, in various media circles, numerous statistics of the number of viewers of various television programs were published by radio directors or people related to them. For example, figures such as 6% and 15% were mentioned for the “Heroman” competition on Channel 3, and about 3% for “Rukh Beh Rokh” on Channel 2. Meanwhile, in the same days, Hossein Qaraei, Director General of Public Relations of the Broadcasting Organization, in a meeting on the occasion of Journalist’s Day, considered the 7% statistic that was published for the series “Soran” to be related to the first two episodes of this work, not the entire series.

The gradual decline of national media viewers?

The latest official statistics released from the three Sima series show the reality of the decrease in television audiences, especially its series; Because figures such as 22% and 13%, which are the highest viewership of serials these days, are significantly lower than the statistics of the past years of the national media. This issue has also been reflected in the report of public relations of TV and Radio. According to this report, the average number of viewers of the new series of One TV channel in the last 10 years was 27.7% and the average number of viewers of TV series last year was 17.6%, which shows a drop of 10%.

Of course, if we assume the reality of the figures published in previous years, other statistics from last year also show a gradual decrease in numbers. For example, two polls in July 1401 show that the second chapter “Snow falls silently” 36.1% of the viewers of Channel 3 at the time of its broadcast. “The Secretaries” Channel 1 had 15.4% viewers in the first half of July and 18.5% in the second half of July. To “Yellow Status 2” Also, the figure of 9.8% in the first half of July and 18% in the second half of July was mentioned.

The alarming situation of combined television programs

One must ask, when the number of viewers of drama series – which is always considered the most watched form of programming on television – has reached 15 or 20%, how much audience do combined programs – which in most cases have less viewers than series – attract? Basically, why wasn’t a new statistic of the number of viewers of the programs released after the month of Ramadan – which is usually a little higher than other days?

All this while the publication of the viewership statistics of national media programs over the past two years has occurred in a drop-by-drop manner; Even when rumors about the statistics of viewers of a network such as Jam Jam and its possible closure gain strength, or the managers of an organization in the virtual space, 2% and 5% of the audience are attracted to each other!

We have to wait and see if this practice will change or if the publication of the statistics of three new series these days was an exception.