The popularity of Apple phones among teenagers
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Financial Times in a new report to the popularity of Apple products such as phones Iphone Among Zed generation users (Gen Z) has mentioned that it can be used in the future for phone manufacturers android As Samsung be a big challenge.
according to Financial Times report, younger consumers are very concerned about being left out because they don’t have an iPhone. In the continuation of the report, it is said that this has also caused young people to buy other Apple products and services, and ultimately led to the growth of the technology giant’s market share in various product categories.
Those born after 1996, known as Generation Z, make up 34 percent of all iPhone owners in the United States; While this figure for Samsung phones is only 10%. For older generations, there is a fairly even split between iPhone and Android users.
Sales growth of other Apple products
In addition, the increasing popularity of Apple iPhone phones among young users makes the probability of buying AirPods, Apple Watch and Mac much higher. According to Canalys research, for every 100 iPhones sold worldwide, 26 iPads, 17 Apple Watches and 35 AirPods are also sold. For Samsung, for every 100 smartphones sold, less than 11 tablets, 6 smartwatches and 6 wireless headphones are sold. It should also be noted that the average price of an iPhone is almost three times that of Android devices.
According to researchers who advise companies on the preferences of Gen Z consumers, these customers are online more than other user groups and spend up to six hours a day using their smartphones.
Even in Europe, where iMessage is less popular and Android’s market share is higher, the same trend is observed. Canalys research shows that 83% of Western European Apple users under the age of 25 will continue to use the iPhone. This trend is likely to increase as the Z generation customers grow, and Apple’s market share will increase, which will make it difficult for rival companies, especially Samsung.