The role of public relations will strengthen the bank’s cohesion and reputation

According to the public relations report of Bank Melli Iran, Farzin in the meeting, which was attended by the chairman of the board, senior managers and several public relations experts of the provincial branches and information activists of the bank, while appreciating the efforts The Bank’s public relations staff, in good and desirable performance in providing extensive customer service, pointed to the importance of forming and establishing Bank Melli Iran and added: Bank Melli Iran is one of the most important financial institutions in the country that we should strive to provide optimal services and Optimal and continuous interaction with customers and individuals, help the bank on the path to success to see the outcome and its effects on the country’s economy, because the success of the bank will lead to the success of the country’s economy.

Referring to the customers’ dissatisfaction with the way the banking network provides services, he called for better response and more public relations interaction with customers so that customers can express their views in order to improve the bank’s services.

Farzin went on to say that we expect public relations partners to work hard despite the existing capacities so that the bank can achieve its goals this year, emphasizing: Is a bank.

In another part of his speech at the meeting, referring to the importance of human capital excellence in the National Bank of Iran, he said: “Everyone in the bank should be allowed to feel that they can be promoted on the basis of merit.”

He called the people’s trust in Bank Melli Iran the main asset of the bank and stressed that all the successes of this large financial institution are in the shadow of the support of customers and individuals, he said: Bank Melli Iran has achieved great success in the past year And this trend will continue this year.

Referring to the bank’s two-year plan at all levels in order to create transformation, he said: “With the specialization of the bank’s branches this year, new products and services will definitely be added to the bank’s value chain to compete and increase market share in We will offer a banking network.

Abbas Shafiei, Chairman of the Board of Directors of Bank Melli Iran, in this meeting, referring to the importance of media literacy in today’s world, emphasized on up-to-date news and effective and extensive communication with the country’s media and reminded: Reflected by public relations.

He pointed out that in today’s world, the use of new platforms and the potential of social networks in information is mandatory and recognized as a need, he said: public relations with purposeful measures while constantly monitoring the expectations and demands of colleagues and customers should Use these spaces to announce the positive activities of the bank to instill a sense of self-confidence, motivation and hope in the bank.

He further mentioned Yes Messenger as a unique banking system in the country’s banking network and added: “This messenger and Bam system are a clear example of new and modern banking, which should be upgraded day by day by upgrading the IT infrastructure in the bank.” Let’s play a role in the country’s banking network.

Shafiee also positively evaluated the performance of public relations, and made suggestions to improve the quality of public relations performance and respond to news streams. They presented themselves in order to improve the status and performance of quantitative and qualitative public relations.