The satisfaction of the beneficiaries is the main priority of Kausar Insurance

In an interview with Insurance Frequency, Abolfazl Aghadadi, the CEO of the company, said: “The big vision of Kausar Insurance is excellence in the two issues of “profitability” and “customer satisfaction”. This macro perspective also has sub-branches. For example, we have divided the country’s provinces into high risk, medium risk and low risk. Our strategy in low-risk provinces is development or, in other words, more sales. In high-risk provinces, our position is more defensive.

He added: All these programs are to ensure the profitability of the company. To achieve this goal, our plan is to optimize the composition of the company’s portfolio. If, for example, the field of treatment is unprofitable, we should not insist on over-issuing it.

CEO of Kausar Insurance continued: Risk management of Kausar Insurance Company is aimed at increasing profitability and customer satisfaction. If Kausar Insurance accepts a large medical portfolio with a high loss ratio, both the company’s profitability will be damaged and ultimately, customer satisfaction will not be achieved.

Aghadadi also said about the need to strengthen the sales network: the biggest capital of service-oriented companies is the company’s human resources. Based on this, human resources and sales network should be considered in a balanced way. With various trainings, we have tried to strengthen the ability of the sales network in face-to-face negotiations and sales. On the other hand, we have tried to involve the sales network in group contracts and damages.

He considered the satisfaction of the stakeholders as a stable investment for the company and stated: by increasing the interaction between the staff of the headquarters and supervisors, providing insurance coverage based on the needs of customers, increasing the provision of offline services and accelerating the payment of claims, we can provide platforms for increasing the satisfaction of the stakeholders.

The CEO of the company added: One of the ways to attract low-risk markets is retail sales, which is done in the shadow of customer satisfaction.

Aghadadi also stated about the financial situation of Kausar Insurance: Last year, we generated 5,300 billion Tomans in insurance premiums. Considering that the total premium produced by the insurance industry last year was 118 thousand billion tomans, Kausar Insurance has nearly 5% of the insurance market share. In the spring of this year, due to the clearing of our shares, we had a profit of over 400 billion tomans for the company.