The senior managers of Melli Bank emphasized the need to pay more attention to coherent planning to achieve goals
According to the financial news report, quoted by the public relations of Melli Bank of Iran, in the ceremony of brainstorming and making decisions in line with the efficiency of the premium areas and branches of the region one and two countries, which was attended by the members of the executive board, the board of directors, the deputies and the heads of the branch affairs departments. The provinces and regions of the region of one and two countries were held, the board members and senior managers of the National Bank of Iran while pointing out the key role of planning and having a customer calendar for targeted marketing, on the necessity of using strategies and benefiting from capacities in achieving success. and emphasized new achievements.
Hassan Monsan, a member of the board of directors and the deputy of branch affairs of the National Bank of Iran, in this regard, referring to the economic conditions and the liquidity situation of the bank, said: In the competitive environment of businesses and the new conditions of modern banking, it is necessary and necessary to provide proper and desirable services to customers. Therefore, managers should be able to provide appropriate and competent services to customers and applicants for services from the bank with purposeful planning and using current knowledge.
He listed commitment, loyalty, hard work, effort, zeal, organizational prejudice and faith and trust in God as the characteristics of the human resources of National Bank of Iran and said: Today in modern banking, the needs of customers are very diverse, which in this field should be avoided in order to avoid Let’s answer them properly and as soon as possible.
In this meeting, Munsan pointed out the three steps of success in the organization and said: Success comes in three steps and stages; The first step is trust in God and self-knowledge, the next step is self-confidence and relentless effort, and the last step is to have purposeful planning and smart marketing that paves the way for the success of each person in this direction. He considered smartness as a beacon for all colleagues on the path to success and achieving new achievements in the bank and added: planning and practicality is a powerful arm and driving engine to achieve success.
The deputy of Melli Bank of Iran branch affairs stated that the bank branches in the deprived areas and the outskirts of the country are competing with Tehran branches in earning profits, and noted: If each of us accepts the responsibility that we have to come up with ideas during the time of restrictions Let’s creatively manage the affairs of the branches. Monsan continued his words and reminded: marketing equipment, facilities and tools act as accelerators, but what guarantees and realizes the success and increase of the bank’s share in the market is undoubtedly movement and steps. Getting on the path to success is based on accurate and consistent planning and the existence of various marketing tools.
Mohammad Reza Mahmoud Panah, member of the board of directors and vice president of comprehensive banking of Melli Bank of Iran, stated in this ceremony that the road map and drawing of various strategies provides the basis for growth and success in any work, and stated: Mehrabani Melli plan is a distinctive plan and a unique product in On the other hand, the bank’s capacity is as a marketing tool to attract and attract customers. He mentioned comprehensive banking as a success tool for branches and said: Comprehensive banking has the capacity to provide services for every province, district or branch. Providing good and appropriate services to its customers, designing and producing a special and unique product for them according to the needs and wants of the customers.
Mahmoud Panah stated that management knowledge in service organizations is moving towards solution-oriented and product-oriented, and emphasized: Ask us to produce special products for your special customers with accurate marketing in line with customer satisfaction.
The Vice President of Comprehensive Banking of Melli Bank of Iran stated that in today’s modern banking, by identifying customers, classifying them and offering special products based on their needs, they try to build their loyalty, trust and confidence, and said: first of all, they should Let’s turn suspicious customers into potential customers and in the next step, definite customers into loyal customers. He further said: Other banks are single-product, but National Bank of Iran has a multi-product portfolio, and this is a competitive advantage in the market to attract and Customer satisfaction is considered.
Hasan Kazemi, a member of the board of directors and vice president of human resources of the National Bank of Iran, considered the most important asset of the bank to be the existence of knowledgeable and hardworking human resources and said: experience has shown that with the presence of knowledgeable, experienced and hardworking human resources, it is possible to overcome twists and turns. He said: “Management knowledge in Melli Bank of Iran is a unique capacity that we will achieve success by relying on this capacity.” Kazemi pointed to the shortage of staff in the provincial branches and said: Recruiting new recruits will solve part of the staff deficit problems.
In this ceremony, Ali Ashraf Yousefi Qiyasi, head of the affairs of the regional branches of a country, asked his colleagues to interact with a customer every day by adjusting their customer calendar and meet and talk with them in order to increase the level of cooperation.
He considered the national kindness plan very good and effective and added: this plan with a fee of 4% is a good tool for interaction and targeted marketing.
Ahmad Maleki Rad, head of the regional branch management of the two countries, also emphasized the importance of planning and targeted marketing in order to strengthen the attraction of resources.
He considered working group and collective wisdom to be effective in achieving success and said: operational plans of branches are important and important in achieving transformation.
It should be noted that, as a part of this collaboration, a report on the performance of the A and B branches with statistical and business analysis and providing exit solutions and determining the plan and strategy of the units was presented by the experts of the deputy branch affairs. Some of the heads of the branches presented a report on the performance of their units, expressed the issues, reviewed the relevant issues, expressed their opinions and presented their views on improving the performance of the branches and then presented the necessary solutions.