The shine of the largest car manufacturer in the Middle East at the Russian exhibition / Tara in the spotlight of Russian citizens

Ecopress- Among the stands of the Iran Pavilion at the 2022 Moscow Motor Show, Iran Khodro had the most visitors.

The very appropriate placement of the Iran Khodro Industrial Group booth, the beautiful booth arrangement, and especially the presentation of the Tara automatic car as the most modern and up-to-date car of domestic production in Iran, which caught the eye of the visitors upon arrival, made the Iran Khodro booth the shining star of the pavilion, as acknowledged by all participants. The Islamic Republic of Iran is in the exhibition.

Despite the fact that you will notice the presence of all kinds of car brands and modern cars in the streets of Moscow, but Russians show great interest in the Tara car and visit all the internal and external parts of this car. They removed

One of these visitors said: We are interested in Tara entering the Russian market with its spare parts as soon as possible.

“Maxim Kadakoff”, the editor of “Maxim” magazine, the most famous automobile magazine in Russia, who is photographing the Tara car and the EF7 engine presented at the exhibition, said: “Tara automatic has a very beautiful appearance and the quality of its materials and materials is very good.” It seams.

He believes: considering the price of Tara sold in Iran, its quality is exemplary and I imagine that a large group of Russian people will buy it.

In this exhibition, which was held on August 31 of this year, Iran Khodro welcomed the customers of the CIS region with the display of automatic tara.

This specialized automobile exhibition gave an opportunity to the largest automobile manufacturer in Iran and the Middle East to expose its new products and capabilities to potential customers while examining and studying the large Russian market. Russia has always been one of Iran Khodro’s main target markets in order to present its best achievements in this competitive market.

Reflection of Iran Khodro products in Russian media

On the first day of the opening of the Russian International Automobile Exhibition, the National Radio and Television and a number of media from this country attended the booth of the largest automobile manufacturer in our country and prepared an extensive report on the new products of Iran Khodro and the cooperation between Iran and Russia in the field of automobile manufacturing. and played In this report, Tara car was mentioned as an advanced and competitive product in global markets.

The effects of sanctions on the Russian automobile industry

Although the automotive industry of the Russian Federation is considered one of the advanced industries of this country, these days due to the imposition of Western sanctions due to the conflict between this country and Ukraine, the automotive industry of this country has faced a decrease in the production and supply of parts. For this reason, Russia is considering choosing new partners for the automotive and component industries to meet the needs of citizens.

Naturally, in such a market, the quality, variety of products, beautiful design, modern and advanced options, favorable after-sales service along with the competitive price of the product can attract the attention of customers and citizens of Russian origin. Meanwhile, in addition to foreign brands, the streets of Moscow are full of domestic passenger cars with new models; Cars with different technical specifications, competitive prices and according to the tastes of the citizens are running on the streets, and in the meantime, the Tarai product of Iran Khodro has attracted the attention of Russian citizens.

Iran Khodro’s strategy in the Russian market

The automobile industry is one of the driving and leading industries in the world, therefore, entering the global markets will promote Iran Khodro’s brand on the one hand, and on the other hand, it will lead to the growth of technical knowledge and the forward movement of this automobile manufacturer’s products.

Producing quality products, providing appropriate and comprehensive services, as well as developing the product portfolio and designing and developing new products are Iran Khodro’s plans to enter the Russian car market. There is no doubt that the development of economic and trade relations can consolidate and strengthen the common interests between the two countries, in a way that both Iranian and Russian nations will benefit from it.

Exporting Dena Plus and Tara cars with a focus on quality and up-to-date technology and equipping cars with Euro 5 standard fuel technology is one of the effective measures that enables a decent presence in the Russian market. Therefore, Iran Khodro Industrial Group considers Russia and its neighboring republics as an important market for its products and intends to compete with large companies in this market by relying on its technical knowledge and professional strength.

Therefore, with the very good capacities that exist in Iran Khodro, the conditions are ready for this company to enter the Russian market and neighboring markets.

Video report of this reception Here look.

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