The World Cup is over, what should we do now?

Charso Press: He continues in this context: Even if television cannot produce good humor, it is good to use its own rich archives. Television can refer to foreign series or at least to the model of popular television competitions during the war and series of the 70s!

Alireza Dabbagh – university lecturer and culture and media expert About what the TV will do with the vacuum of World Cup programs? He stated: The World Cup created a good opportunity for television to attract more audiences. On the other hand, the general conditions of our society are affected by the social trends that are happening, and people are under various pressures from a mental point of view, and the conditions are not ideal. People have not had that social happiness that is necessary for the dynamics of society in these few months. The World Cup helped television to provide a little opportunity for people to watch and have fun, which of course was not enough, and at the same time, with the end of the World Cup, there is free time that should have been thought of and planned in advance. .

Television has a duty to entertain people

This media expert continued: One of the important roles of television is the role of entertainment. The task of television is not only to inform, but it also has other tasks. In our country, television is considered one of the cheapest forms of entertainment for the general public, but unfortunately, the ideological burden of TV programs has become much stronger than its entertainment burden. If the radio program is social, it pays more attention to the satisfaction of a certain segment of the society, or its political program reflects the opinions of a certain spectrum, and other spectrums are not given the opportunity to express their opinions. If there is entertainment, they seek ideological awareness in this entertainment, which makes the work of entertainment programs difficult. In economic programs, it is usually in line with the government, and criticism of the economic situation is considered equivalent to slander, and this is not true; Because if the media is national, it should reflect the opinions, criticisms and suggestions of the people of the nation.

More detailed planning should be done to attract people’s opinion

What does this university lecturer do in the entertainment category of radio and television to bring the audience with him? He explained: It seems that programs in the form of competitions can help very well. Competitions without heavy decorations and prominent celebrities. Once in the 60s, despite the fact that the war imposed a lot of mental and emotional pressure on the people, on Friday nights, a competition called “Names and Signs” was performed, which did not have such a decor and was performed by a well-known performer. The name of Mr. Moini was in charge, not a celebrity. But it really attracted people; It was both entertaining and informative. Or in the 70s, the contest “Who should I ask” with Manouchehr Nowzari’s intimate and masterful performance; These were successful examples that television can at least refer to and attract a larger audience.

TV series failed to attract the audience

Dabbagh answered the question that in the current situation of broadcasting society, what kind of TV series is the answer or not, is the broadcast of analytical and debate programs the answer? He explained: In the field of broadcasting domestic series, this should definitely happen and great series should be produced. Although, in recent months, Iranian movies and series produced by domestic networks have often failed to attract the audience; Of course, they present statistics and figures containing the reception of some serials, but the lived experience and what we see in the society show that a logical and intimate connection between the audience and these works has not been established. This issue has several factors, including the fact that television seeks to satisfy a certain segment of society, not all sections of society.

Vacancy of good foreign series

Considering the difficult economic and social conditions that weigh on domestic productions, this media expert suggested, “In the period of economic pressure, foreign works can be used more” and explained in this context: Television can show the best films and Get the series of the world at reasonable prices and dubbed by expert artists. There are many good series whose content does not conflict with our culture, and the department of providing foreign programs can dub and broadcast them.

In any situation, the society needs all kinds of genres

Is he responsible for broadcasting satirical series on TV in the current situation of the society? He explained: Anyway, society needs all kinds of genres in any situation. It’s not like you just say that the audience in the serious genre or just comedy needs these works. It is better for television to look for soothing content that will reduce some of the psychological pressures of society, part of which is related to the economy and has challenged people. If you can’t produce good jokes in a short time, play Charlie Chaplin.

He continued in this context: naturally, the discussion of humor is different from humor, and it should be planned. Even if it is not possible to produce good humor, it is good to use the rich archives of television. Use both successful comic series that have been produced before and classic comics like Charlie Chaplin. This humor includes all the social themes of the society and has a complete understanding of the categories and social and economic problems of the aristocracy and has a common language with the global audience.

Why has classical music faded on TV?

Referring to the diminishing volume of traditional and classical music on television and radio, Dabbagh said: Unfortunately, it has been a long time since radio and television have paid more attention to pop music, with lyrics and The content is very simple and mundane. While our traditional music has a special calming effect and creates a kind of familiarity with people’s souls, which makes them feel at ease; These are the things that the radio station should pay attention to.

Broadcasting TV debates has the opposite effect

At the end of the conversation with ISNA, this university professor asked about the broadcasting of analytical roundtables and debates, to what extent can it be responsive to the audience at the moment? He said: It seems that the round table and debate will have a negative impact on the society if it is held in a situation such as elections or some social unrest and then it is interrupted. In other words, if the television has a long-term and correct planning in this field, the debate can help the national media to become multi-vocal. But there is no room for continuous debates and roundtable discussions on TV; While the same programs and views attract more audiences inside than foreign programs.

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