This style; Taste sharing space and group shopping

The diversity of the creative industry and its products is not hidden from anyone. The wide range and attractiveness of creative products sometimes confuse those interested in choosing a product. Startup This style was launched in this direction to discover and order creative products. This is a creative business startup that acts as a bridge between producers and customers in the creative field. In other words, people can find the product they want based on their style and taste, and on the other hand, manufacturers can accelerate the process of attracting customers and introducing them in the creative market by presenting their products in this style. Behnam Nikfar, CEO and founder of this style, who has completed his bachelor’s degree in visual communication, has continued his activities in the field of design, brand and strategy. According to Behnam Nikfar, he is very challenging and by setting a strategy for the team members, he creates a favorable output in the fields of design, marketing and brand. Besides, Hanieh Foroutan has completed her bachelor’s degree in industrial design. Following that, he started his work with service design and event design. At the beginning of the entry This style Responsible for the strategy and operations of the platform. Since then, as a co-founder and service designer, he has continued his cooperation with this style. Therefore, we suggest you follow the conversation of Accomotive with the founders of this series:

What exactly does this style do?

Humble: This is a social networking style that helps people find the product they want based on their style and taste and order it easily. At present, this style focuses on Iranian and handmade products, but in the future, with the development of our products, we intend to cover other spaces such as fashion.

What made you decide to launch it?

نیک ‌فر: It was in 1996 that I came to the conclusion, through the consulting and communication I had with small businesses, that the problem with most of these businesses was their inability to properly present themselves in the market. So I decided to start a research called “Effective Presence”. In this study, our goal was to answer the question “How can Iranian businesses have a proper presence in the national and transnational space and present themselves correctly?”. The start time of this project coincided with the banning of foreign brands in Iran and on the other hand, the number of Iranian brands was increasing. I remember at that time, a relatively large share of the shopping cart of our generation of the same age was allocated to Iranian products. From the output of this study, we concluded that the problems of Iranian businesses include not only the inability to introduce themselves in the market, but also the lack of strategy and branding, and as we realized that the solutions of this study in the form of strategy in the field Stories such as storytelling, design and content creation can work for other businesses as well.

In 1998, I decided to use the output of this research in a way that could be used by more businesses. Therefore, I set up a platform in compliance with all the principles obtained from this research, so that any business can easily join the support and solutions of this platform by joining it. To put it better, instead of presenting Consulting And training for business, we created tools in the form of a site so that they could solve the problems they had in selling, marketing, product production and presentation.

Who are the target audience of this style from the producers and customers?

Humble: The target audience of this style from the manufacturers includes, jewelry, accessories, home and life, creative products and Fashion And Clothing Is that they produce their products in different styles. Also, our customers are y and z generations who have had online shopping experience at least once.

What are the conditions and methods of creating a store in this style for creative producers?

Humble: As you know, in general, the nature of a startup is such that it constantly updates its business based on pre-collected data. Hence, we came up with a model for creating a store in this style. In this model, we select stores based on the strategy we have chosen to select the product. After the manufacturers send their requests, they fill out a form for us. Then, in the form of a meeting with the ambassadors of this style, we explain the conditions of cooperation to them. How to create a store in a web application of this style is very simple. Also, after registration, store access is given to manufacturers and they can build their store and load their products.

How many manufacturers are currently working with you?

Humble: At present, about 130 manufacturers from different parts of Iran cooperate with us.

What is the competitive advantage of this style?

نیک‌ فر: The competitive advantage of this style is in fact the same strategies derived from effective presence research that were gradually developed. If you notice, this style today is a social network where manufacturers can independently present their products on this platform and sell like other social networks. On the other hand, we have created a platform where, at a very reasonable cost and less than the cost of advertising, manufacturers who produce their product at home or in small workshops can use it and increase their sales. Yet Startup Various people have chosen this field that may not be active today, we met with many of them and used their failure experiences.

What is the revenue model of this style?

نیک ‌فر: The revenue model of this style is such that for each order registered on the platform, we receive a certain percentage from the manufacturer as a commission, and the amount of this percentage depends on the amount of monthly production, number of products, product classification and type of materials used in the product. It depends on the manufacturer. These items are evaluated and evaluated and we receive a percentage for each registered order from the manufacturer. Also, the manufacturer does not need to have any initial costs to be present in the platform of this style, but it is important that it can pass and be accepted by the filter that we have in mind.

Apart from yourself, what specialties did you add to the team?

Humble: We are currently based in Azadi Innovation Factory, but most of our team members work remotely in different parts of Iran with this style. Our team consists of people in 4 sections: technical, operations, product and marketing.

Tell us the story of your admission and how you work at the Samsung Amirkabir Technology Center, why did you choose this center and what services do you receive?

نیک ‌فر: I think it was in late 1997 that we applied for the Samsung Amirkabir Technology Center, until in May 1998, after four or five steps from sending an email to presenting it in person to the judges, our application was approved. In fact, out of the 300-200 applications that were submitted, we were one of six teams that were able to be accepted and deployed at the Samsung Amirkabir Technology Center. Early on, this team worked alone, and I decided to focus on forming the core of the team, because if that happens right, I will have a development plan for the future of this style.

Have you used the ecological support of creative companies effectively?

Humble: We still have support for Creative companies We did not use them, because using them requires administrative processes, but in the future we intend to use this style.

What plans do you have for the development and growth of this style?

نیک ‌فر: : From the beginning, we wanted this style to be known as a social network, but we needed more research and experience, and finally, in the winter of 1999, we had the opportunity to seriously focus on building this social network. We used to be a police market, but we decided to continue as a social commerce. In other words, to be a police market that can follow its activities in the form of social networks. September 1400 We launched our pre-launch application. We are currently in beta and we are trying to get out of beta in early January.

Humble: Simultaneously with product development and marketing, we are negotiating to raise capital so that we can fully operationalize the vision for this style in 1401.