Tourism metadata report will be published
The Aria Heritage Report provides examples from across the Asia-Pacific region, as well as key trends in the use of comprehensive tourism data with the help of the latest technologies and innovations. The report also highlights the role that metadata can play in retrieving and measuring the economic, social, and environmental dimensions of tourism.
In 2020, tourism faced the biggest crisis in history. The number of international incoming tourists decreased by 73% in 2020. This decrease will probably be accompanied by a decrease of 70 to 75% compared to 2019 for 2021. Market data and information are also improving as the tourism sector seeks to improve. This report is a crucial tool for empowering destinations, careers and tourism workers to better prepare for a rapidly changing landscape. The Covid-19 epidemic has also accelerated the shift to digitalization, thus highlighting the need for relevant and reliable data and information for tourism management.
The joint report of the UNWTO and ADB (Asian Development Bank) will assist governments and the private sector; Because they seek to supplement official statistics with big, comprehensive data to better understand changes in consumer behavior and increase their recovery impact with target source products, sectors, and markets. Metadata will also be key to supporting non-stop travel through the implementation of safety protocols, biosecurity technologies and digital health certificates to enable safe reopening of borders.
This report addresses some of the key challenges that stand in the way of realizing the potential of big data and digitalization for better tourism policy, including persistent privacy concerns, skills shortages, data reliability, inadequate governance and infrastructure, digital divide and gaps. Existing is accessible on the way. These challenges highlight the need for a comprehensive agenda to pave the way for the effective use of comprehensive data to help tourism recovery and make it a greener and more flexible sector. UNWTO and ADB will work together to ensure that tourism policies across the region aim to establish measurement, monitoring and management systems and frameworks, thus ensuring consistent, comparable and reliable data and indicators.
* Translation: Babak Sufiani
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