Traditional tourism businesses partner with smart and innovative teams; I’m worried

The head of academic jihad emphasized: Owners of traditional tourism businesses should start cooperation with knowledge-based companies, partner and overlap with innovative and creative university smart teams, this link will improve and reduce their vulnerability to the wave of new technologies.

According to IRNA’s cultural reporter, two weeks ago Seyyed Ezzatullah Zarghami, Minister of Cultural Heritage, Tourism and Handicrafts, visited the exhibition of the products of knowledge-based companies and technological services in the field of tourism and gave a speech at the conference on the development of old Iran tourism with creativity and a knowledge-based approach at the University of Science and Culture.

In that conference, Zarghami, while stating that traditional, modern, technological and creative methods and businesses in the field of tourism have no conflict with each other, considered both to complement and reinforce each other and clarified that the Ministry of Cultural Heritage, Tourism and Handicrafts is one of the startups and knowledge companies. The foundation provides support in all three mission areas.

Now, Ruhollah Dehghani of Firouzabadi, who hosted the same conference, says, “Whether we like it or not, the wave of new technologies will soon reach the tourism industry, and along with its advantages, its harms are also inevitable. The only way to reduce those harms is to create culture and educate the activists and owners of traditional tourism businesses. Is.

In an interview with IRNA’s tourism reporter, Firozabadi said: the tourism industry is an old technology, this technology has long been based on the idea that a person travels to a destination and stays there for more than 24 hours and observes the attractions and beauty there and returns to the origin. Go back, the facilities and services of this process were traditionally offered in the past, but in today’s modern world, other technologies and innovations have been added to facilitate this service-oriented process.

New products are created by combining tourism and the fields of new technologies. The head of Jihad Davanghi said: Now many technologies are combined with tourism, for example, the technology of virtual reality glasses (VR) has created virtual tourism by drawing a 3D space of attractions. . Even with the combination of tourism and medicine and treatment, health tourism has been formed, whose innovations are based on tourism industry and technology.

He added: By bringing together tourism and various fields of creative technologies, new products are created. Today, Internet-based services have facilitated and accelerated choices and decisions for tourists, even in the reservation sector of luxury hotels and traditional ecotourism, transportation, travel industry.

The primary conflict between traditional and modern technology is a bit worrying

Dehghani Firouzabadi noted: Today’s world has reached almost all of its goals in hard innovations such as transportation, nutrition, treatment, climate optimization, and everything related to the normal life of people, and to a well-being and comfort of physical life, now the human race It is focused on soft and spiritual concerns, and after several centuries of neglect, while reaching material well-being, it has recently noticed the nature around itself and has missed the nature and beauty of the world, works of art, history, and cinema, research shows that mental needs Ruhi has had a strong increase rate in recent decades.

He stated: Every knowledge-oriented system with all these positive points and awareness of its weaknesses and shortcomings immediately comes to the conclusion that it should invest and plan in the field of tourism and the use of new technologies.

Innovation and development of technology harms the traditional system of tourism services, I am worried! Dehghani Firouzabadi described the academic jihad as the innovation ecosystem of the country’s elites and added: If the university complex moves towards innovation and creative industries, it means that it is a valuable field and opportunity for development. market, economy and product; Of course, the primary conflicts between traditional and modern technology are always a bit worrying and it’s normal, I’m worried too.

The head of Jihad Danighi added: Just as in the development of the country’s transportation system, with the presence of internet taxis, the traditional service agencies were damaged, or the development of the country’s real estate system caused damage to the real estate agencies, the development of tourism technology also damages the traditional tourism service system, which is obvious. It is happening and it is not unique to Iran, it is everywhere in the world.

He stated: the life span of future jobs has become less than two years, this wave will reach Iran as well, the harms and challenges of the spread of information on communication network platforms and connecting to the world and all its benefits are unavoidable, one cannot only consider the benefits. He took it and ignored the injuries.

This wave will come sooner or later/ The next decade is the decade of innovation in the tourism industry

Dehghani Firouzabadi said: Just as new and modern businesses have damaged traditional businesses all over the world, we also have to wait for this wave, but the way to it is culture and education. We must remind the owners of traditional businesses that this wave will pass sooner or later. It will arrive, not now, it is certain in five years or 10 years, this business model will not last for the next 10 years.

The innovative and creative tourism industry is developing and has a bright future, the head of Jihad University said: Traditional business owners should develop their activities by changing their approach, start cooperation with scientific and knowledge-based partners, traditional hardware and communication Instead, partner and overlap with smart academic and innovative teams who are equipped with software but not the hardware power, this link promotes.

He said: The wave of new technology has not come to destroy the traditional business system, but it can fix the shortcomings and make the speed and access to services easier for the customer. The problem is where the traditional service system resists this change. That’s where things get difficult, if this culture of joint working group is promoted, it will definitely bring blessings and progress to industries, businesses and the country.

Dehghani Firouzabadi added: The innovative and creative tourism industry in our country is developing and has a bright future. In the next decade, the country’s tourism industry will be equipped with all kinds of innovation and highly advanced technology. In the next five years, the services The tourism industry, like the online services of various industries such as urban transportation or food, has become normal and will be placed on everyone’s mobile phones and will be available in a normal, easy and accessible way.