Transformation in radio and television programs is an inevitable necessity – Mehr News Agency | Iran and world’s news
According to Mehr News Agency, quoting the public relations of Radio Namayesh, Mohsen Sohani, Director General of Performing Arts and Radio Namayesh, in the second annual conference of Research Week, which was organized by the Vice Chancellor for Research of Pars University of Architecture and Art, spoke about the need for transformation and structural synergy in radio programs. “In the early twentieth century, the spread of media such as radio has given rise to a new field in the study of the humanities, and for decades the focus of the academic space has shifted to interdisciplinary and skill knowledge, and the need to recognize And has multifaceted studies and skill knowledge.
He added: “The second argument is to pay attention to the evolution of the media. With the invention of the alphabet, even before that, the forms of interpersonal communication that people learned caused them to enter the galaxy of communication with their contemporaries and the world around them. It reached the point where the world of electronic communication was formed with the invention of radio in 1920, and this process formed the process of human communication and interaction at the level of cultures. However, since the advent of the Internet, the rules of the game have changed. In this division, they are among the media that played a significant role.
Sohani emphasized: In the past, the media was a one-way phenomenon, in other words, radio and television were one-way media and had their own role and function, but since the advent of the Internet, our audience has risen to the level of user and in fact with the audience. Active user and the other concept of media management in the traditional sense is meaningless. If the media does not interact, it is doomed to destruction, because change and innovation are an integral part of the nature of human life. Especially the humanities, which are the creative sciences.
The director of Radio Namayesh continued his speech: “As managers and activists of media production and cultural fields, we should think about the structural synergies of creation and emerging forms.” At Radio Show and the General Directorate of Radio Performing Arts, we have formed a think tank so that we can develop and attract the audience in the new era by thinking together and designing new formats and structures.
He also mentioned two emerging genres in the field of radio and said: “One of these genres is Radio Plus and the same creative sound media that is not traditional and we were able to strengthen this media by synergizing different artistic and media mediums, ie In it, we used radio shows, puppet theater, documentaries, radio theater and cyberspace, and by looking at the narration of “Sincerely, Johnny Dollar”, we came to the story of “Sincerely, Mr. Khas”, which was also broadcast on Nasim Radio and Nasim TV. شد. We were also able to create a radio show based on Terna Bazi, in which the audience played an active role, using our rich culture, rituals, traditions and what is in the circle of Iranian identity.
In the end, Sohani stated: Iran has been one of the most important centers of radio shows for many years and we have a treasure trove of the best artists in this field. In the past, radio may have seemed insignificant in the media space, but today its scope of function is very important in terms of focus, imagination and the unlimited field of creativity.
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