Under the pretext of Haft Khan Esfandiar’s performance/ a look at the ticket prices in concerts and stage theaters

Fars News Agency – Art and Media Group: Since many years, the pricing of theater and concert tickets has been one of the major challenges of these arts, a challenge that has continued to this day and will probably exist in the future of these arts as well.

Since ancient Greece, theater and art in general has had a civilization-building aspect and has increased the cultural level of society, all of this makes art an important element for improving the level of society; In this era, it goes without saying that the production of artwork incurs a lot of costs, costs that are more or less directly related to the quality of the final product. Of course, this issue does not apply to all works, and works of art can be cited as examples that are made with limited costs.

With all this, in the contemporary world, musical works that are a combination of theater and music generally incur high costs in terms of acting and costume design, and this issue has a direct impact on the ticket price of the works.

*Calculate the costs, the empty concert is more profitable

You may remember the name of the “Sisad” concert, a show that, since the first news was published, suffered from issues related to the announced price of its tickets; last year, “Sisad” had a ticket price of 700 thousand tomans, and at that time, Totunchian, the producer of the work, related to the price. Blyth said: “In addition to the salaries that are given to the executive agents of the program, you have to pay for technical expenses, lighting, sound, make-up, stage design and construction, costume design and construction, transportation costs, food costs and many other things. Take a look, then you will realize that what is considered as a ticket price for this concert does not bring any huge profit to the pocket of the producer.

All these are the reasons for the increase in ticket prices in concerts and of course some shows, of course, if the producer is not alone in the production and like cinema where every film is produced with the participation of a large number of government institutions, music and theater also have a government investor, these prices will be adjusted. .

*Is the “Heft Khan Esfandiar” ticket expensive?

These days, the name of another show has become popular, a concert-show that is the product of the top media art organization in the field of professional theater. “Heft Khan Esfandiar” is the title of this work. The performance of which started on Tuesday, May 5 in Vahdat Hall.

This musical show has two serious side effects, one of which is related to the change of performance time. “Heft Khan Esfandiar” was supposed to be staged in the fall of 1401, but its performance was postponed due to social events, and now it has started its work with replacement actors.

*The show is not always free

The second margin is related to the ticket price of 120,000 to 360,000 tomans, which led to some protests against Ouj, which was the creator of the slogan “Theatre for the People”. This protest is rooted in an old argument that says that one of the main reasons for removing the theater from families’ baskets is the high price of tickets. On the other hand, Oj Organization has staged field shows for free in recent years, and now it is expected that “Heft Khan Esfandiar” will also have such conditions.

In the meantime, a few points should not be neglected; First of all, the mechanism of these two styles of performances is different and the cost of producing a stage theater due to the use of professional actors and agents as well as the performance hall has a huge difference with the cost of performing a field show. On the other hand, professional theater is considered an industry and should be able to return part of its production cost through ticket sales. Just like what happens to movies both in cinemas and online.

* Whose duty is it to create the opportunity to watch theater for everyone?

Remembering this issue does not negate the responsibility of government organizations to create the opportunity to watch theater for the poor. Moreover, Oj has tried to provide the possibility of more spectators in the hall by rationally pricing the tickets. By comparing the ticket price of concerts in Tehran and other cities with the musical show “Heft Khan Esfandiar”, we can find out this issue.

According to official reports, the lowest ticket price for current concerts in Tehran is 190 thousand tomans and belongs to Moin Zandi. The concert of this singer will be performed on the 9th of April at the Royal Hall of Spinas Palace Hotel with a ticket price of 190,000 to 695,000 Tomans.

The minimum ticket price for Omid Hajili’s concert, which will take place on May 17 at the Royal Hall of Spinas Palace Hotel, is 190 Tomans and the maximum price is 695 thousand Tomans.

In the cities, we are facing similar figures, among which only the floor price of Alireza Talischi and Behnam Bani’s concert is 100 thousand Tomans. However, the lowest ticket price for Babak Jahanbakhsh’s concert is 350 thousand Tomans, Gersha Rezaei 300 thousand Tomans and Reza Sadeghi 200 thousand Tomans, and other singers have similar conditions.

Apart from these issues, observing the floor price of tickets for shows on the stage of the country’s theater shows a price of 80 to 150 thousand tomans, a price that existed in government halls and may not cover the expenses of a theater group.

This comparison shows that Oj organization has tried to price the ticket for the musical show “Heft Khan Esfandiar” as low as possible. In addition, this work of art costs much more than concerts in terms of production.

With these interpretations, the challenge of “art economy” and “free art” still remains; Because in unfavorable economic conditions, even with half the mentioned prices (both concerts and Haft Khan Esfandiar’s show), many people cannot benefit from these artistic events.

*last word

The economy of art is an important issue that can endanger the life of any branch of art, a danger that starts with the reduction of audiences for works or the inability of an art group to create a new work continues; But in the meantime, it should be known that the task of controlling the costs and revenues of art in such a way that both the artist does not lose and the audience has the ability to purchase tickets is the task of the upper and governing institutions.

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