“Under the Smile Umbrella”; A festival that focuses on media literacy

According to Fars News Agency, the jury of the festival under the umbrella of smile is composed of Maryam Jalali – the director of Niavaran Museum Palace and Saeed Yousefnia – a poet and former director of Radio Saba and Amir Hossein Modarres – presenter and writer.

Maryam Jalali, the festival’s judge, said about the “Under the Smile” festival: “Festivals are basically designed based on cultural goals, some of them are defined in terms of theme, structure and some in the field of finding special talents.” In the field of humor, despite the fact that we have tremendous investments in literature and cultural background, because humor and fantasy correspond to the Iranian face, we have become somewhat stereotyped and repetitive in it. This festival helps us with new approaches in the field of humorous structures. And find new functions in the field of audience influence.

He continued: “The festival under the umbrella of smile is an opportunity to find new experiences in the field of structure, programming groups and in the field of audience under the umbrella of humor and the subject of humor, and this is very ape and happy because in a competitive atmosphere, stereotypes and antenna routines It breaks down and we can see special creations with new perspectives and new functions and approaches.

Regarding the use of humor on the radio, Jalali said: “When we say humor, we must be sure about the meaning of humor and the circle of meaning it creates. From saying humor, we sometimes have different meanings. But what is appropriate for the media and used in the media is humor. Humor that brings the audience to an intuition and leads to a new perspective and perception.

He added: “I think because the atmosphere of humor is extremely restrained and sensitive, because an inattentive particle is rolling it in jokes and satire, and it loses its sweetness by moving too much to the other side.” In this critical situation, the festival helps. We can use this structure, which is rooted in our culture and sits beautifully on the radio.

He continued: “I think one of the most necessary cultural policies is to pay attention to the field of humor and fantasy. In addition, in a period when pressures increase, humor is an extraordinary escape and a way of projecting and resisting problems, which in all three areas of policy, expertise And the audience has a sense of humor.

“Under the umbrella of a smile,” the judge of the festival said about the works received in the professional section: “In the professional section, the programmers had very little opportunity. I think they sent programs on the air for the festival, and this was an exceptional opportunity, because we examined the actual performance. The works received were not festival-making programs made only for the festival, forgetting the components of the antenna.

He added: “What I have actually heard is that sometimes there are extraordinary traces of creativity in it, but we must be careful that the common stereotypes and the proud past that should underlie our work do not suck us in and we repeat the past.” . We must be able to update and innovate the satirical tree that has its roots in our literature from time immemorial, and to consider the requirements of the day for it. Because the taste of the audience is growing every day, in addition to the fact that today we have great competitors in cyberspace, and radio as an audio medium that is based on text and speech in the field of humor, I think it should be a little more innovative and creative and more elite in It should attract and nurture the field, so that we do not suffer from chewing gum humor, such as the repetitive themes of rich and poor, mother-in-law, sister-in-law… We must reach a new semantic circle.

He continued: “The old media structure program explained about the shortcomings and shortcomings of the works received at the festival. I think we behave a bit conservatively in the structures when we say that the comedy program everyone goes to show and type, new structures in the field.” We see less humor. Like documentary structures and speech-oriented programs, we often enter the realm of drama and comedy because the display of its essence is artificial. They said, but I think we can look and act more innovative in the field of form.

Maryam Jalali said about the works received in the public section of the festival under the umbrella of a smile: “The works received in this section were very good. I really can not distinguish between the professional and public sections. With the growth of social networks and the disappearance of technology monopolies, we have seen very well-made popular programs, and the media is moving towards having a popular user, who can produce content themselves.

He added: “The public sector was nothing less than the professional sector, only perhaps the public sector was less considered on the policy side, and the structures used in this sector were simpler, smoother and sometimes more interesting than the complex structures of the professional sector.”

Jalali spoke about the success of the comedy and radio festival in recognizing the talents of comedy: If this festival ends next week, like all the sparks that did not go up in the fire, there is a spark in this festival and no fire is lit and no light is created and blue It will not heat up either, but if this festival continues and those who have succeeded in the public sphere are called and see the necessary training, mistakes will be made in the professional section and additional training classes will be held. It can be said that this festival has been successful in the field of talent. After the end, he was able to keep himself alive and take the next steps, which can be said to have been successful.

The judge of the festival said about the topics received at the festival: “Due to Corona, we had a lot of Corona issues and economic issues were very much affected. In the works, a lot of attention was paid to media literacy. Was one of the subjects of these works. The regret I had was the lack of attention to the background of literary humor and satire literature in these works. Social networks have superficialized the research roots of our comedy programs and taken depth from them. And lasting planting.

In the end, Jalali said: “The media has lost the monopoly of production. Young people can easily program with new software.” It has led to a great deal of public awareness of media programmers ahead, because they did not have the stereotypes of professional programming, and the absence of these stereotypes in their minds opens their minds a bit to test structures that are not defined in radio programming standardization. That creativity is created. In my opinion, radio is very much dependent on our oral tradition, including the pulpit and the chair. In the essence of Iran, there is a radio rhetoric that makes it possible to produce good programs in the field of radio.

The closing ceremony of the “Under the Smile” festival will be held on March 30, on the occasion of the Prophet’s resurrection, in the presence of deputy directors and active media programmers.

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