These days, attracting and cultivating expert staff and increasing skills to enter the labor market has become one of the main concerns of companies and job seekers.
Estadiyari startup It tries to solve the human resources problems of companies in different fields with appropriate needs assessments. Follow our conversation with this collection.
please introduce yourself:
I am Soraya Safarzadeh. Graduated from the field of information technology engineering, chairman of the board of Chekauk Shahr company and co-founder of the start-up Ostadiyari. Expert and teacher of content production, SEO, as well as a consultant in the field of marketing and setting up a digital business.
At the age of 3, I was diagnosed with polio. This made me start my studies at the age of 27. Due to my strong interest in learning, I finished middle school in one year. After finishing high school, I enrolled in the university entrance exam. I was accepted in the first year of psychology at Isfahan University, but I gave up on it due to the long distance and high cost. This made me think more seriously about earning money. Therefore, I enrolled in comprehensive IT courses and received 7 professional technical degrees. Hoping to enter the job market, but it didn’t happen.
My first field of work was clothing design 14 years ago. Then, in 2016, I received a bachelor’s degree in information technology engineering from Raad University of Science and Technology. At the same time, we partnered with our classmate and started operating an internet cafe in the field of computer services. In the same year, I met my current colleague, Mr. Alireza Makhmari. Because we had common goals and direction, we decided to establish a company in the field of content production and SEO.
- I am Puran Dekht Godbakhsh. In 2016, I received my bachelor’s degree from the University of Science and Culture, and I started working with Checkauk Shahr Company in May 2019, and currently I am working as an expert and teacher of content production, as well as the manager of a start-up assistant professor.
- I am Alireza Mokhmari, CEO of Chekauk Shahr Company and co-founder of the start-up Ostadiyari, as well as an expert and teacher of SEO marketing and specialized website design. After obtaining an associate’s degree in computer science, I continued my studies in Internet business management.
What services does Ostadiyari startup currently offer?
- The Estadiyari platform operates in the fields of producing and publishing educational videos, holding specialized courses and webinars, and introducing and selling books. In this regard, we work directly with a number of professors and publications across the country. It is noteworthy that all the videos of the assistant professor series are prepared by professional professors based on skill structure and job creation. In other words, by watching these videos, students prepare to enter the job market.
- For example, if you plan to be employed as a secretary in a company, but you don’t know the skills, our lecturers and professors in the teaching assistant group, all these skills, including filing, letter writing, coordination, etc., through packages Prepared training will teach you. You can also be employed as a secretary in a company after completing the mentioned training course.
- As another example, to manage a website design project, you must first familiarize yourself with terms, how to prepare checklists, report writing, etc. We teach you these things in our training packages.
- In the field of introducing and selling books, we also cooperate with authors and publishing centers as the owners of the main rights of the books. Our activity in this field is not limited to Tehran province and publishing centers all over the country can place their books in 2 printed/PDF versions for introduction and sale on the com site.
- It is important to mention that books complement educational videos and users can use educational videos and books simultaneously to increase their individual skills. In order to increase the satisfaction of the job seekers, based on their feedback, the faculty assistance group has organized webinars and online/face-to-face workshops. In these training courses, students can interact with the instructor in person or online and clear their doubts. Due to the fact that some training courses such as programming or graphics require the exchange of information between the instructor and the student, and in order to improve the interaction of these people, our collection has considered facilities such as a ticketing system in this field.
So “teaching” is a kind of job market school?
It is better to call it a factory for the production of expert and entrepreneurial manpower. Our main goal of starting a start-up is teaching, job creation and entrepreneurship for interested people. In this regard, the Estadiyari collection has provided conditions for people to watch relevant educational videos and learn all the necessary skills to enter the job market. On the other hand, our videos on the Ostadiyari site are not only presented in a specific field and include wide categories in skill/specialist fields such as cake baking, embroidery, programming, graphics, artificial intelligence, etc.
We provide entrepreneurs and interested people with all the necessary facilities and equipment to start a business. On the other hand, our experts provide these people with the necessary consultations in the field of obtaining a license, providing initial capital, etc.
How do you support people financially?
The start-up Ustadiyari started its activity without the support of any public or private institution or organization, and all matters related to advertising, marketing and funding are provided by Chekauk Shahr Company itself. Of course, it goes without saying that part of this capital has been used to support various people and businesses, and in this regard, we have provided facilities so far.
Of course, in many cases, the job seeker is introduced to companies as an intern after completing the relevant training course, in which case our group will not incur any costs. Because most companies provide the necessary equipment to these people.
Is your activity limited to Tehran or do you cooperate with all cities?
The activity of our collection is not limited to Tehran province and all people across the country can use the site’s educational facilities.
According to what I understand, you cooperate with three different categories; First, job seekers, second, professors, third, companies that attract job seekers; How do you communicate with these groups?
The communication of the collection with professors, job seekers and companies is done through the marketing department. Of course, teachers are often interested in working with us because of the many advantages of the collection and structure of educational videos.
How does the assistant professor cooperate with the professors?
First, we explain to them the terms of our cooperation with the teachers, and then we sign a contract with them. According to the clauses of the contract, professors can receive a certain percentage of the sales of their educational videos. This percentage is calculated based on the rating form and several factors, including the level of education, resume and records of professors in the field of video content production. For example, if the professor’s score is 50 based on this system, he can receive 90% of the amount from the sale of each educational video. Another point is that if more than 100 copies of each educational video are sold, the entire amount from the sale will go to the teacher and the assistant professor will not receive a fee.
In addition to the above, all services related to SEO, advertising, marketing, website design, the possibility of holding various courses and workshops for associate professors are provided free of charge. All these advantages together have made professors and lecturers in various fields interested in working with us.
Does the startup have a competitor?
We have competitors in every department. For example, there are various sites in the field of providing educational videos, selling books or hiring job seekers, but none of them offer these facilities to their users at the same time. Therefore, we have no competitors in this field at the moment. Of course, there may be competitors in the future, but in my opinion, the ostadiayar platform is still several steps ahead of them. Because our experts perform all services related to development, SEO and marketing, but the income belongs to the professor.
Up to now, assistant professors have covered the training of several jobs; How many instructors and how many users do you have?
Due to the fact that the start-up Estadiyari officially started its activity in 1400, so far we cooperate with more than 300 lecturers and 10,000 job seekers, and more than 4,000 job categories are covered by us, which we expect by the end of this year. Figures increase.
assistant professor From now on, he decides to focus on job seekers or professors?
Our vision is to focus on skills. We seek to solve the human resources problems of companies. Because we believe that if companies are supported in terms of recruitment and training, the country’s economy will also change, and the realization of this goal depends on proper communication and interaction between professors, job seekers and companies. In this regard, our collection does not act like job search sites, but introduces specialized personnel to companies for recruitment.
Our training courses are available to job seekers according to the needs of companies. On the other hand, students can be employed as employees in the company after completing their training course, and in this field, commitments are taken from the companies before cooperation.
All educational topics are sent to the desired company for approval, so that if there are deficiencies, new items can be added to the previous topics before the start of the course. On the other hand, the condition for introducing job seekers to companies is to obtain a passing grade in the final exam.
To what extent do you think university education is related to your courses and market needs?
Certainly, learning skills such as carving, carving, cooking, etc. does not require high education. These jobs are suitable for able-bodied people and those interested in working at home. But to participate in some training courses based on scientific skills such as artificial intelligence, you must first familiarize yourself with their specialized terms. In general, assistant professor trainings are offered to job seekers in 2 skill/specialist sections.
In the business ecosystem, sometimes a person is educated in one field but works in another field. Do you agree with the unrelated field of study to the job?
Yes. This point is also present in our collection. Some lecturers and professors teach topics that have nothing to do with their field of study. Of course, on the condition that the teacher passes the desired exam of the assistant professor series successfully.
Tell us a little about your experience in obtaining permits, what permits do you have?
One of the requirements for starting any new business is obtaining a license. We allow our covered startups to use our licenses. Provided that they first have the necessary standards. For example, a designer or programmer who does not have the ability to obtain a license, can use our licenses to carry out his projects, which requires that the project be done under the supervision of our group, that is, assistant professor.
In other words, if you receive a project and you need a permit to do it, we will provide you with these permits, provided that the project is approved by our experts after completion.
In order to provide the best training, our collection has received all relevant licenses, including marketing, website design, SEO, training, etc. In addition, Ostadiyari is recognized as a creative company (knowledge-based type 3) and is also part of the Internet Business Association.
Of course, it goes without saying that only creative start-ups and businesses supported by the Ostadiyari Group are granted the license.
Final word:
Using the facilities of the Ostadiyari site is free for 3 groups: 1- People who have the talent and ability to do the work, but for some reason have not been able to do it yet. 2- Residents of disadvantaged areas who are interested in starting a business in their own area. 3- Job seekers who do not have the necessary skills to enter the market.
Of course, the intended people to use this plan must have standards, the most important of which are interest, follow-up, perseverance and motivation. In this case, we will provide the necessary support to these people.
The last point is that each of the 3 mentioned groups can participate in our face-to-face classes and courses as interns if they wish, and even after the internship period, they can be hired in different departments of the company. Currently, 75 people can be employed and work in different departments of this complex.
The goal of our collection is to launch more start-ups in the fields that have the most weakness in the economy.
