Wandering between happiness and joy; does “Nasim” keep its roots?

Fars News Agency – Radio and TV Group: “Naseem” channel entered the official channels of Iranian national television (Seda and Sima) from Shahrivar and Mehr 1392. It is clear that the new network has to make a lot of effort to attract the audience to stay afloat! And this was the most important thing that the directors of different courses did with the cooperation of old artists and young and new talents in this network.

Just as other channels officially entered the television and eventually they ended in liquidation and failure, but with the wisdom of the current managers of “Nasim” network, this fledgling network did not lose its breath and with all the challenges and problems that came along the way of the new managers and program makers. They came into existence, struggled and did not disappoint their audience. It is difficult to create a new network, but it is more difficult to maintain and continue it, which is the responsibility of new managers; that in this winding path, they were able to keep the vitality of “Nasim” stable.

But why did “Nasim” network become one of the most important TV channels and what ups and downs did it have and still have?

With the slogan of Nishat and entertainment network, Nasim network entered the field of producing diverse and different programs. He avoided repetition and implemented new ideas. Even the “interludes” that it sometimes plays were a new idea. the sense of nostalgia for series and programs that people have good memories with; It changes the mood of the audience and makes them happy.

Nasim network can also be called an entrepreneur network! The competitions that were aired on this network in the form of special production programs, caused young talents to enter the field of acting and singing, and an acceptable number of them are currently engaged in professional activities.

Even some of the programs that were made in the home show network, the idea came from the heart of “Nasim” network.

In the meantime, there must have been programs that did not appeal to the heart and did not attract the maximum audience, but with the change in the managers’ procedure; Some of the programs improved in quality or they made the right decision to close it down and a better alternative was found. This shows that the think tank of this network, with all the restrictions and freedoms, has succeeded in attracting the maximum audience and its concern has had and during these years this concern has improved from attracting the audience to attracting the audience because of the high quality programs suitable to the Iranian culture, with the theme of cheerfulness and entertainment.

The term “stand-up comedy” is an art that existed and still exists all over the world, it was popularized in a serious and professional way for the first time on the “Nasim” network and on the “Khandwane” program in Iran. An art that started in Iran and was taken more seriously, and an attempt was made to air stand-ups suitable for the Iranian family on this network. The tremendous impact of promoting books and reading books and getting to know the stories of people’s lives, which resulted in synergistic experiences of the audience, cannot be ignored.

Currently, parts of each of the programs of the Nasim network, from the programs made by popular artists to the programs made by new artists, are so-called viral in the virtual space, and people’s feedback is very positive.

The downfalls of this network, including the closure of some of its most watched programs such as “Khandwaneh”, “Durahimi” or “Katbabaz” due to the created margins that were intended and unintended (roughly), were separated from the authority of the network and its program makers. ! And whether or not to continue it was not within the scope of 100% decisions of “Nasim” network, although the new managers of “Nasim” network tried and are trying to resolve these issues; which has not reached a definite result at the moment, and of course the interactions must be two-way. This is the point that should be emphasized. That despite the closure of popular programs on the “Nasim” network, the productions should not be stopped and those who are in the current management position of “Nasim” while not despairing by injecting fresh and new ideas, try to maintain the strong roots of this network, a root that It is defined in the depth of the audience’s relationship with it.

The fact that a network with all the respect it has for expert programmers, and despite losing some of them, continues and keeps the audience with ups and downs, shows the courage, fearlessness and hard work of the network officials and programmers.

Even now, with all these unpredictable conditions that arose for some network programs, “Nasim” should not act passively and focus on its previous programs and its new programs in order to maintain its maximum audience and keep them satisfied and its philosophy of existence. “Nasim” network, which is cheerfulness, entertainment and healthy laughter, has been realized as much as possible.

Now, by promoting the programs that are currently on the air, the current managers are trying to provide the conditions for making and producing the program, as in the past, from well-known and popular people who previously collaborated with the network and other popular figures.

Currently, this entrepreneurial network can be considered as one of the hopes of radio and television, which, despite all the problems, has not gone too far and has not become static, and continues to be strong.

However, in order to spread healthy humor, especially for Iranian families and young people, experts in sociology, psychology, psychoanalysis and even other fields should be invited to advise the programs so that the quality and performance of the programs will be more favorable for today’s Iranian youth and family. Considering that there are many social networks, some of them, which are not few in number, have started to produce vulgar content to make people laugh, and among the TV networks, perhaps this network is “Nasim” which can take care of “culture” and by producing stronger programs of this origin. In some pages, it neutralizes virtual networks.

It is hoped that with the cooperation of experts, relevant officials and experienced and new artists, a clear horizon for the Nasim network will be envisioned and the mission of the Nasim network, which is a basic need and an important concern, will not be forgotten by anyone, especially the main leaders and the body of the organization, and with a detailed vision and investment It is better to help talented programmers and good taste managers of “Nasim” because it does not have a single voice and it also requires their effort and attention, and in the words of Jami, an Iranian poet of the 9th century AH who sang:

A flower has fallen from Wafa’s garden

In “Nasim” breath is hanging

In conclusion, what can be concluded is that Sed and Sima should support this precious heritage that people communicated with. but how? This is the first thing; It requires the real support of the top managers and the main decision makers of the national media from the managers of “Nasim” network, and then with better and more investment, they will help to produce reference programs and other new programs, and the opportunity of ideas that are in front of the program makers and managers of this network to the operational stage with Provide the desired quality.

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