What is WhatsApp Business and how is it different from regular WhatsApp?

Do you know what WhatsApp Business is and what features it has? Stay with us to know this and the difference between it and normal WhatsApp.

One of the popular social networks and messengers among Iranians is WhatsApp, which has a clear competition with Telegram. Each of these two social networks has its own advantages and capabilities, and they try not to lag behind with successive updates. Today we are going to explain the differences between normal and business WhatsApp.

WhatsApp Business and its difference from normal WhatsApp

Depending on your job or your needs, you may want to install different accounts on your WhatsApp. You may also not know about the different types of user accounts you can have on your smartphone. To begin with, it is not bad to know that in 2018 the WhatsApp platform introduced a business account or WhatsApp Business for a wide range of users.

With this feature, business owners can manage the question and answer section of their customers more easily and avoid its interference with the general section of their audience. But what is WhatsApp Business? The business user account is one of the subcategories of the WhatsApp application, which was set up exclusively for business owners.

If you plan to use WhatsApp to organize and communicate better with your customers, we recommend installing WhatsApp Business. One of the most important reasons why users welcome this option is the many features it provides. Do not hesitate to use WhatsApp Business.

As you know, you cannot have two WhatsApp accounts on any smartphone, but if you really want to do this, you can install WhatsApp Business and use its features. Most Iranian users use the WhatsApp Business feature for this purpose and thus bypass this limitation of the popular social network. Here you can learn how to install WhatsApp Business.

What are the features of WhatsApp Business?

Using WhatsApp Business has many advantages and useful features. If you really intend to use this possibility for your business, you can stay with us in the following article. The first useful feature that a business user account has for you is the ability to tag audiences.

Categorizing customers and labeling them can make your work more organized. If you use this feature, you will be able to communicate better with your customers and be in touch with them easily. For example, some business owners believe that it is better to first respond to customers who are considered permanent and so-called loyal.

Therefore, you can distinguish them from others with the label of permanent or loyal customer and contact them more easily. If you have many customers, this option will be really useful for you.

The second useful feature for WhatsApp Business is automatic message sending. You can delight and attract your customers by sending a welcome message when you are away or busy. By doing this, when the new audience messages you for the first time, they will be faced with your automatic and predetermined message.

Another advantage of this type of WhatsApp is sending messages on a schedule. If you like to send your messages at a specific time, you can use WhatsApp Business. For example, you may be in an important business meeting and want to send a message to your customers at a certain time. So you can write and schedule your message in advance.

Also, the next difference between normal WhatsApp and commercial WhatsApp is to show a quick response to the audience’s question or answer. The Quick Replays feature allows you to answer repeated and important customer questions as soon as possible. Your job may be such that customers ask you repetitive questions throughout the day. For example, customers ask you the price of a certain product every day, and you can answer frequent questions as soon as possible with this feature.

Provide accurate statistics

One of the best features that can exist in WhatsApp Business is to provide accurate user statistics and information to make your business more efficient. The information provided in this section includes the number of messages sent, the number of messages received, the number of messages read, and the number of messages sent by customers.

There is this section in various social networks such as Instagram and you can refer to them and use these statistics and information to determine the efficiency of your business and your problems and try to fix them. For example, you may send a promotional message to 100 people and all 100 messages will be read. Now you can refer to the statistics section and see how many people have responded to your message.

Profile link

Links have increasingly developed the world of virtual space and the web, and fortunately, WhatsApp Business also has this feature. Short links allow you to post your own link on other social networks. So anyone who clicks on your dedicated link will come to your page.

Unfortunately, there is no such possibility in normal WhatsApp, and the frequently used short links of WhatsApp Business make it easy for others to access your WhatsApp. Another difference that can be mentioned for these two types of WhatsApp is the difference in the appearance of the application. Of course, it should be said that these differences are not so fundamental. What are the changes of normal WhatsApp with WhatsApp Business in terms of appearance?

The business account is announced to users

People who use WhatsApp Business should know that this matter will reach their audience. For example, let’s say you have a business account. If someone messages you, the first thing they will see at the top of the screen is that you are not a real person and may be legal.

The obvious difference between the two types of WhatsApp is the logo or the icon of the program. If you remember or take a look at the WhatsApp application right now, you will see that the logo of this social network normally has a phone in the middle, but instead of the phone in the business version, the English letter B is used. B is the first word for business in English.

There is an introduction page in WhatsApp Business

Ordinary WhatsApp users know that they can choose a photo for their social profile and even write a few words about themselves in the biography section, but it is not bad to know that this possibility will be more advanced in the commercial version of WhatsApp. Now you can add additional information such as your contact information and email in addition to the image and a few words for the bio. You can also include information such as working hours and your office address.

You can install WhatsApp Business on a fixed phone number

The sweetest thing that can happen to WhatsApp business users is the possibility of installing a fixed phone number at your workplace instead of a mobile phone. Now there is no need to use private numbers and this advantage allows you to be more organized in your work and not to mix work and personal issues.