Why did Apple stop producing iPhone 14 mini?
Family iPhone 14 It is the first series of iPhones in the last two years where the screen dimensions of all its models are large 6 inches Is. While Apple launches its new 6.1 and 6.7-inch iPhones like in previous generations, why is there no news of a 5.4-inch iPhone this time, and Apple has dropped the mini model from iPhone phones?
Apple’s mini iPhone model this year 2020 released to the market and the formation of this model was probably due to the interest of the fans and users of this company who wanted a smaller smartphone with the latest features.
When the mini model was launched, the public thought that these dimensions would continue for at least several generations, but with the release of the iPhone 14 series, the life of the mini model ended after only two generations.
iPhone mini performance in the market
Based on data collected from the market by CIRP The problems of the mini model started when its sales in the market did not go according to Apple’s wishes, so that in the months October And November 2020 The iPhone Mini is the only component 6 percent From the total sales of models iPhone 12 It was in the American market.
Financial services company Morgan Stanley believes that Apple decided to produce the iPhone 12 mini at the time 2 million units reduce the production capacity of the more popular model iPhone 12 Pro increase
However, JPMorgan Chase, another financial services giant still associated with Morgan Stanley, made a more interesting claim, saying that Apple will produce the iPhone 12 mini in Second half of 2021 stopped completely.
In the following, although the sales statistics of iPhone 12 mini have a bright future for iPhone 13 mini It didn’t capture the image, but Apple didn’t give up. In other words, Apple could not abandon the Mini model at that time because planning for the company’s production and supply chain operations takes place long before the launch of a new product.
To put it simply, when Apple realized that the blue of the iPhone 12 mini model was not warm, the 13 mini model was on the way to production and then introduction and release, as a result, Apple could not easily remove it from its product portfolio.
Later on, the date was repeated for the iPhone 13 mini model because in April 2022 CIRP data showed that the mini model only 3 percent of total sales iPhone 13 series which is even less than the previous generation and such performance in the market was apparently the last nail on the coffin of the mini model.
Now in the iPhone 14 series, Apple has introduced the mini model with a completely new version plus replaced so that this family still has 4 members, but this time the Cupertinos will provide users with their previous approach with a larger screen.
In fact, Apple’s policy in this model remains intact and the specifications of the Plus and Standard models are almost the same, but now you can experience a larger screen, of course, by paying more money instead of less in the mini models.