With an official farewell to Leica, Huawei unveiled the XMAGE mobile photography brand
Huawei no longer with Leica does not cooperate and the technologies of this German company in the phones Xiaomi are used Now, following this separation, Huawei has decided to unveil the brand “XMAGEHe took his smartphones for his camera. With this brand, Huawei will unveil several new photography technologies to improve the camera quality of its products.
To According to one of the managers of Huawei“Hey Gang” innovation has made Huawei reach its current position and become one of the leaders in the smartphone camera world. According to Huawei, the use of new technologies will continue in the company’s future flagships.
Advancement of phone camera with Huawei XMAGE
According to Huawei, the company continues to research and develop its smartphone imaging system under the XMAGE brand. The Chinese have published their new brand logo and want to engrave this logo on the products equipped with it in the future.
Huawei has partnered with Leica for the cameras of its flagship phones in the past years, and both companies have learned a lot from this collaboration. But it has been several years since the Chinese have been subjected to the most severe sanctions, and apparently it is no longer possible to continue this cooperation, and Huawei wants to have something to say in the smartphone camera market with a new brand.
It looks just like the lack of access to Android That causes the development of the operating system harmony The termination of cooperation with Leica also made Huawei to go for a new brand for its camera system.
The collaboration between Huawei and Leica started with the P9 phone in 2016 and the collaboration has continued for the past years. It can be said that the peak of this cooperation is in the phone Huawei P30 Pro It had a great camera quality. The last cooperation of this company occurred in the P50 series, and Huawei announced the termination of cooperation with Leica several months ago.
Leica is now cooperating with Xiaomi and the phones equipped with this technology will be introduced tomorrow. Xiaomi for series phones 12S It uses a camera developed in collaboration with Leica.
We have to wait and see what the result of the cooperation between Leica and Xiaomi is and whether Huawei can continue to challenge the best in the market with the XMAGE brand or we will face only one brand with no noticeable change in camera quality. We don’t need to wait long to see the performance of this technology in the real world, because Huawei has confirmed the next generation of its flagships, which is probably the series Mate 50 will be, it uses this technology.