A look at “iFilm” network in its 13th year of operation

According to the Fars News Agency Radio and Television reporter, cinematographic and television plays are one of the most popular forms of artistic expression and one of the most influential communication tools in the world, therefore, it is one of the most efficient tools for public diplomacy and familiarizing non-Iranian communities with Iranian culture, history and society. Giri is the capacity to broadcast movies and dramas in different languages.

As one of the most popular TV channels in its 13th anniversary, in addition to rebroadcasting memorable and lasting movies and series, iFilm also has production programs in various fields and various topics on its agenda.

Now in its 13th year of operation, the “iFilm” network includes four channels, and its first channel was opened on 18 September 2009, especially for Arab speakers, whose potential audience is 450 million Arab speakers. “iFilm English” and “iFilm 2” along with the Persian “iFilm” channel form other channels of this network. This network was established in 2009 with the slogan “iFilm Dost Gaddey To” in the Overseas Vice-Chancellor of Broadcasting.

The English channel of the iFilm network started its activity in March 2019 with the slogan “A new family experience”. “iFilm 2”, which broadcasts Iranian movies and series in Farsi and Afghani dialect, started working in March 2016, which is known as a symbol of the cultural and religious commonality of the nations of Iran, Afghanistan and Tajikistan.

Also, iFilm Arabic channel, as the first channel of this network, with the support of domestic Persian dramas, has the mission of translating and broadcasting famous Iranian films and series, and its broadcast schedule is adjusted according to the time suitable for audiences in the five continents of the world, and various programs The production of the channel is also aired in the intervals between movies and serials. Among these programs, we can mention “iFilm Plus”, “Filmsoul”, “Cinema Terminology”, “Filmcut”, “Backstage”, “Behind the scenes” and… which are produced in line with the mission of this network.

“iFilm” broadcast frequencies

On the occasion of the anniversary of the establishment of iFilm, we had a conversation with two of the “iFilm” agents, which you can read below:

Seyed Ahmad Hosseini Khabeir, the manager of the Arabic movie and series channel “iFilm” said regarding the position of this channel: “iFilm Arabic channel has very tough competitors in the media sphere of the target area, which are the latest and highest quality Hollywood, Bollywood, and Arabic drama productions. are used and are technically supported by the most up-to-date technologies and broadcasting platforms, so it can be said that this channel must always update itself according to the needs and tastes of the audience in order to succeed in its missions and use all its facilities to maintain the audience. current and attracting new audience and has had significant success in this field as well.

Various genres with Iraqi, Syrian, Lebanese, Egyptian accents

He also pointed out the variety of genres in the broadcasting of “iFilm” programs and said: “This channel has tried to gain a special position in the competitive field of drama networks, and for this purpose, in addition to the intelligent selection of the works required by the conductor, the quality of translation should also be given special attention.” And the use of dubbing professors and cinema and television stars in the Arab world for dubbing Iranian works has been very effective in increasing the acceptability of Iranian productions in the eyes of the audience, and according to the periodic fusions that are done through the virtual space of the audience, the works in various genres It dubs various dialects such as Iraqi, Syrian, Lebanese, Egyptian or fluent, and in terms of broadcast coverage and audience attraction, iFilm Arabic has a significant audience in Iraq, and after this country, the largest audience is the citizens of the Persian Gulf countries, Yemen, Lebanon and Algeria, Maghreb, Egypt, and some European countries. These audiences know that iFilm’s programs are a sign of vulgarity in Arab, Hollywood, Bollywood, and Turkish productions, and they can watch it with the whole family without worrying about it.

Seizure of iFilm’s website domain by the US government

The manager of the Arabic channel “iFilm” added: “iFilm Arabic has an active presence in the virtual space and social networks such as Facebook, Instagram, Twitter and its official website, and in addition to receiving feedback from the audience, it has a positive two-way and interactive relationship with its viewers outside the borders. Iran and even domestic audiences have been established. In the past years, on several occasions, the social pages of this channel in social networks were closed despite having millions of viewers, and even in 1400, in an illegal and unjustifiable move, the domain of the website of the film network and the iFilm series was blocked by the American government, but these stonewallings did not cause that the virtual space and social networks sector avoids presence in this space and has kept its contacts in social networks in different ways.

Introducing Iranian culture and art to the Arab world

Faeze Sawari, who has worked as a secretary and editor in the iFilm channel since its establishment, said about the activities of the channel’s website and how to select and publish Iran’s artistic events and reflect them to the Arab-speaking audience. It has prepared and broadcast many Iranian movies and series for the Arabic audience. The main mission of this channel is to introduce Iranian culture and art to the Arab world, and part of its activities is to cover cultural-artistic news and publish them on the Arabic website and reflect a selection of them under the title of a program called “iFilm Plus”.

He added: So far, this program has had a successful performance in communicating with the audience under the supervision of the channel’s management, and before that, it got to know the tastes and tastes of the Arabic-speaking audience and created a close communication circle with them, which is in line with these tastes to broadcast news and works. It has been broadcast on TV and movies and has achieved relative success for the channel. One of the most important communication tools of the channel with its audience is its information and news base, a website that reflects the latest news of Iranian projects, artists and artists, and by examining and monitoring the feedback of its audience, it carefully selects television and news works that the audience is interested in. to see and read them.

Sawari continued: Those Arabic-speaking audiences who have been with the channel since its inception are so attentive to Iranian cultural-artistic news and works, which shows their high level of attachment to Iranian culture and its observation in television productions. In the meantime, works with historical themes have been more successful in attracting viewers, the high precision spent in the dubbing and broadcasting of these magnificent works has been an important factor in gaining a special place among its audience. A proof of this important event is the number of visits to the news related to these works, so that today many artists who played a role in these works have become superstars of the Arab-speaking audiences who diligently follow their news.

The taste of the audience in the selection of works

He also pointed to the audience’s taste in the selection of works and added: This is the reason why the audience has become familiar with other social dimensions of artists and by following them, they have established a closer relationship with Iranian cinema. According to them, it is one of the cleanest and most successful cinemas in the world, especially in the Islamic world. It is definitely not possible to know the taste of the audience and to be successful in choosing works without teamwork; This has been done with great coordination and attention since the foundation of the channel until today, and with the hope of attracting more audience, each one of his agents makes continuous efforts.

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