A look at the “Sweet Evening” program; Expanding the well-being of women

Fars News Agency, TV Group: The most important challenge facing women at the community level is the unfavorable representation of their role in society in artistic programs and media. Unfavorable representation of the role of women in the media, including in TV series, itself leads to the reproduction of a kind of view of the role of women in society, which cannot be said to improve the status of women in any way. Shows of women with weak moral characteristics, passive in family decisions or immersed in work and social activities and neglecting their husbands and children with intellectual gestures can be seen abundantly in the series.

This leads to the creation of an image of women in the society that cannot be trusted and supported. Such an image not only cannot help to improve women’s private and social personality and develop positive characteristics in them, but it is also an obstacle to the society regarding the capabilities and competencies of women and the positive roles they can play in growth and development. This distorted image of a woman, whether in the role of a daughter, a wife or a mother, overshadows women’s self-confidence and undermines their self-confidence and self-esteem, which is essential for success and progress.

The empty space of the image of a successful and influential woman with religious and of course Iranian elements is very noticeable in our theatrical works. Especially at this time when the enemies are trying to inject the model of a western woman away from the religious and customary beliefs of the Iranian-Islamic society into the society through the media.

The difficulties of programming for women

Experienced programmers know that programming and talking about women is like a double-edged sword; On the one hand, care must be taken not to go towards western feminism, and on the other hand, the audience may not be able to connect with it and reject it, so they should move in a direction that both the viewer accepts it and they have made a valid statement. introduce their female audience to other aspects of being a woman; Funds that lead to identity and cognitive growth and acquisition of new and interesting skills for women.
In the last few years, considering that women play the most key role in creating peace and happiness in the Iranian family, good programs have been made for women, but few programs have been made for women, from “Whoever You Are” and “Ma Khanuma” to “Nafs” and “Moms”. “. The newest specialized program of Sima for women is “Asr Shirin”.

Introducing the program “Eshr Shirin”

This program aims to strengthen self-confidence among women and develop their identity, teaching life skills to issues such as interaction, conversation and compassion in the family center, financial management, etc.

As its title song says, the foundation of “Asr Shirin” is to help women achieve a good mood; Because if women are in a good mood, no matter where they are, such as a wife, mother, or child, the home will be in a good mood, and when the home is in a good mood and full of cheerfulness and intimacy, and in fact, a sense of life, the society will also be in a good mood. It will get better.

Asr Shirin, in the form of a conversation-oriented program, hosts women from different walks of life and occupations in each episode, women who openly and sincerely talk about their experiences and successes. The important point in the process of selecting the program’s guests is that, according to its director, “Asr Shirin” selects women whose activities are in the right proportion with their feminine nature.

The suitable decor of the program, which is similar to a house, with a kitchen and reception, and a curtain that matches the furniture, and the beautiful vases arranged in this house, and the pleasant hosting of Fatemeh Sadat Matolian, creates a sense of closeness between the audience and the program.
After completing two successful seasons, “Asr Shirin” has now reached teenagers and their concerns in its third season and tries to portray the world of teenagers and the challenges of this important period for the audience, challenges that usually parents and especially mothers Teenagers themselves experience.

It is hoped that the creation of such programs for women will continue with more effort, seriousness and support so that it can help the development of the identity of women in the society based on customary, religious and moral values.

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