Bloomberg: The monthly cost of an Apple iPhone subscription service can be as low as $ 35
Less than two weeks ago, Bloomberg reported on the possibility of launching an Apple hardware subscription service; A service where users can access Cupertino-based hardware products such as the iPhone for a monthly fee. Now, the same media has published information about the cost of this service for Apple phones in a new report.
To Bloomberg ReportApparently using this subscription scheme, users can IPhone 13، IPhone 13 Pro And IPhone 13 Pro Max With a base price of $ 799, $ 999 and $ 1,099, respectively, with a monthly subscription fee of $ 35, $ 45 and $ 50.
In this new plan, the user pays for the mobile phone in two years in installments, but during this period he is not the original owner of the iPhone, and only when all 24 month installments Paid, becomes the owner. In fact, the user can only use the device during this time, and it looks like he has rented an iPhone from Apple. Once the user has paid half of the installments, he can change the phone and receive a new model if he wishes, but it is not possible to sell the iPhone until all the installments have been paid.
Details of iPhone rental plan
Currently, only serious Apple fans buy a new iPhone every year, and other users only do so when needed, and may work with the same iPhone for several years. IPhone users usually upgrade their device every three years. In this case, for a period of three years, the price of the device will be as follows:
- IPhone 13 ($ 35 per month): $ 1,260 over three years instead of $ 799
- IPhone 13 Pro ($ 45 per month): $ 1,620 instead of $ 999
- IPhone 13 Pro Max ($ 50 per month): $ 1,800 instead of $ 1,099
According to Counterpoint, the average selling price of an iPhone is about $ 825. That means Apple a little over every three years $ 800 Makes money from regular iPhone customers. This is exactly why Apple is working on the installment subscription service. If he can bring that $ 800 to $ 1,000 and bring the old phone back to the market for sale, he can make a good profit from this process.
The company can earn more money by subscribing to Apple One and AppleCare services. Even if Apple receives a lower monthly charge, it will benefit from selling older phones, and in the long run, the company will receive much more money than without a subscription plan.
Finally, it should be noted that Apple has not yet officially spoken about such a service and its costs, so we can not be sure about its launch.