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Branding has been neglected in the field of handicrafts


According to the tourism reporter of Fars News Agency, the Director General of the Ministerial Office and International Affairs of the Ministry of Cultural Heritage, Tourism and Handicrafts said: The national event of Parsona character development can be an effective and forward-looking movement, attractive plans have been presented in this national event, especially in the student section.

Hossein Sari, Director General of the Ministerial and International Affairs Office of the Ministry of Cultural Heritage, Tourism and Handicrafts, said at the closing ceremony of the Parsona Characterization boot camp held at the Fajr Hall of the Ministry: Characterization design is a very sweet and glorious field, at one point in the Saba center, I had good memories with I had your friends.

Sari clarified: Parsona can be an effective and forward-looking movement, attractive plans have been presented in this national event, especially in the student section, of course, this interest must be maintained.

Director General of the Ministerial Office and International Affairs of the Ministry of Cultural Heritage said: character design will definitely be one of the future skills. In our country, we did not pay attention to design, this field is related to the field of advertising and games and has a large market.

Sari added: God willing, these designs will be suitable for the tourism industry, cultural heritage and handicrafts, and good characters will be designed. Definitely, many investments will happen on it.

He clarified: Branding is one of the neglected tasks in handicrafts. The work you do in the field of character design is the basis of branding, and the new generation definitely connects with these concepts.

The Director General of the Ministerial Office and International Affairs of the Ministry of Cultural Heritage stated: The characters created in the event of the Parsona character contest are mostly native and Iranian. If the people who participated in this event visit the museums, they will definitely get good ideas.

He continued: I suggest you visit the museums and learn about the history of our country and create characters according to the issues of cultural heritage, tourism, handicrafts and the needs of the society.

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