Flames of popular protests against the new food culture / stomach tax ?! Mehr News Agency Iran and world’s news
Mehr news agency, Culture and Thought Group_ Fatemeh Torkashvand: It has not been 24 hours since the news of Hamid Sepidnam’s stomach, known as “Mr. Tester”, was published, which has caused a wave of criticism from all sides involved in the incident. From cooperative insurance affiliated with a government ministry to the minister in charge and even the Spinnaker Palace Hotel, which hosts the event, and of course Mr. Teaser himself, who seems to be criticized for simply launching an unfavorable socio-cultural flow to the level of a trade show. gone.
The face of business has changed completely after entering the new world of cyberspace, and especially the growth of the public presence in this space during the Corona epidemic, has attracted everyone’s attention to current issues and currents in this space.
Food blogging is one of those jobs that has a large audience and is not limited to Instagram. YouTube channels and even TV shows are more serious backgrounds of this activity than Instagram influencers, who are now lagging behind due to the growing presence of Iranians on Instagram.
Causes and signs of growth Attention to food influencers
To date, we can list at least 20 influencer food followers on Instagram, with Mr. Tester at the top with two million followers, and at least four other influencers with more than 1.5 million followers. This number of followers can be considered as an indication of the spread of new food culture and the promotion of attention to eating and eating.
An issue that may have been despised and rebuked in Iranian public culture until a decade ago with derogatory terms such as “overeating” and “gluttony”, now operates not only as an official profession, but also attracts its own audience and joins circles. Other economics, such as tourism and its components, such as restaurants and hotels, are connected, but are changing the negative weight of these words to a positive weight and upsetting the resulting cultural balance.
Weighing the reprehensible culture of “belching”
This can be seen even in the naming of some of these food blogger Instagram pages, as if one of these influencers has chosen the name “belly” for himself.
Changing food culture from eating at home outside, from traditional food to new foods and foods of other nations, accepting and enhancing food diversity and avoiding repetitive tastes and changing the economic situation of the middle class are only part of the cultural, social and economic factors. There are those who support the weighting of these morally reprehensible terms and cultures.
But as much as this new culture is penetrating through the lens of Instagram, criticism of it is flowing in the same context. Many of these influencers have occasionally been criticized for unpleasant or lustful ways of swallowing food. Some of them have tried to reduce the amount of criticism by adding medical and health attachments to their blogging style and elevate themselves from a restaurant advertiser.
Protests against the new food culture flare up
Criticism continues, and the spark of insuring a stomach seems to have ignited a fire under the ashes, because until now, it was thought that the new culture was simply accepted by the people, or at least the people of Instagram, but the flame of criticism shows that Not so.
The official media outlets have criticized Peykan’s insurer, blaming the Ministry of Labor-affiliated “Cooperative Insurance” for instilling a misguided food culture as well as the practice of capitalist economics. “The principle of this work is not a problem in a normal situation, but in the current situation of the country, where the living conditions are becoming more difficult for the people, why should the Ministry of Cooperatives, Labor and Social Welfare, whose main task is to pay attention to the deprived,” he writes. “Some of them go to bed hungry, indulge in such mischief, and define their branding exactly the opposite of these people, the luxury food business?”
Food economics is not separate from food culture
The Food Economics Database, however, defended the stomach insurance news: He mentioned the insurance of singers ‘voices, pianists’ fingers, actors ‘smiles, footballers’ feet, and so on. “World-famous celebrities who used this insurance include David Beckham, Julia Roberts, Cristiano Ronaldo.”
The base, which has to define and disseminate the economy on the basis of its own indigenous culture from the issue of food, shrugs off the burden of criticizing the culture associated with this action by recognizing a strange event as universal. Let’s just say that the news about this action basically emphasizes the phrase “for the first time in the world” to register the insurance of a stomach for the first time as an honor in the name of the insurer and the insured.
When the wave of criticism of Instagram hit
On Instagram, however, the wave of media is more serious and faster. One user in a post that nearly 6,000 times like He wrote: “Stomach master Tester Insuring and the executor says: “Are those who do not touch jealous? “Otherwise you have to encourage a lot!” Don’t Nobel Physics And we do not know !? Unfortunately or fortunately (because for Some One hundred years ago’s) The world today has become a paradise like these people without Without What is their pain and why are they popular in the society, everywhere at the top نشونده میشن “And they are honored, encouraged and flattered by the flatterers.”
The eating ethic of the Iranians was more noble
Another user criticized the change in the moral culture associated with Iranian food culture in a post with about 200 likes: “We have nothing to do with the fact that everyone in the world insures their capital and we do not care if someone’s capital is his stomach. We have nothing to do with the fact that this model of content is also produced in that half of the world. We work for ourselves. “When we were in primary school, we did not put tangerines and cucumbers in our bags so that when eating, we would not smell it under the nose of someone who may not have tangerines and cucumbers in their house.”
The vulgarity of advertising an isolated insurance company
The official page of a holding company that criticizes advertising behaviors in Iran’s industry and trade wrote in a post with more than 3,000 likes: “Unfortunately, Iranian companies sometimes become so greedy and extreme in this type of aggressive advertising that they err on the side of vulgarity and things They do that only causes regret and impact. The last item of this type of propaganda was insuring the stomach of Mr. Hamid Sepidnam, known as Mr. Tester, which Cooperative Insurance proudly undertook in a ridiculous ceremony.
Regardless of the fact that the Cooperative Insurance Company did not and does not have a cross-market share in the country’s insurance industry, this vulgar act that evoked the memory of being insured by an American female singer’s body was strong evidence that the company was a publicity stunt. “And he lost his profession disgracefully!”
A well-known father who got lost in the shadow of a boy
An active journalist on Instagram also quoted a neglected part of public culture in a post with 12,000 likes and published a photo of a mastermind kissing his father and wrote: “What you see in the picture is a man on the left who filled his stomach co-insurance yesterday Is insured against fire and junk food and streetside restaurants […] But I owe all my attention to the right person! In fact, the presence of the person on the right in this photo is much more important. “Dr. Ghodrat Sepidnam” is the main author and translator of many university and high-level academic books in the field of computer engineering. […] But I wish these insurances would be part of Dr. Speednamehs as well! Otherwise, the master testers have no income other than damage. “Doctor, let us be proud of you only in the papers.”
And these are just some of the many criticisms leveled not only at Mr. Tester and Cooperative Insurance, but also at the integrity of the underlying culture and its underlying ideas and thoughts.
The need to collect taxes from Instagram influencers
But following a wave of criticism in the media and public opinion, lawmakers also reacted in public this morning, reminding them of the need to collect taxes from influencers. Malik Shariati Niasar, in a public session of the parliament today, during the review of the revenue section of the 1401 budget bill, stated with a proposal to collect taxes from Instagram influencers: “My proposal is also included in the 1400 budget. At my suggestion, influencers who have more than 200,000 followers should pay taxes. We support cultural exemptions, but the income of Instagram influencers is very high. In recent days, it has been reported that one of them, Mr. Tester, has such a high income that he has gone and insured his stomach. “According to my suggestion, justice should be done and this high-income group should also pay taxes,” he said.
However, the Deputy Minister of Planning and Budget implicitly opposed the plan, stating that all businesses are taxable and that we have no reason to pass a new law for influencers over 200,000 followers.