How did a luxury concert-show push the boundaries of music ticket prices?
Fars News Agency – Art and Media Group: When it is said that Rouhani’s government has handed over the country to the new government with mines, few people may realize the depth of the matter. But every time one of these mines explodes, it is exposed and an explosion occurs in the country. The latest explosion is one of the mines in the field of culture and art.
A report that no one paid attention to
Two months ago, in a report entitled “Where is the country’s music going?” It was addressed that “a large part of the current music crisis in the country is due to the inefficiency and unprofessional management of the music office of the Ministry of Culture and Islamic Guidance.”
The report elaborated on why the director of the Music Center should be an expert in this field, not one who has mastered it without the slightest background or resume in the field, and no one can make the slightest change in his position. .
In those days, no one asked themselves why one should try so hard to stay behind the desk of a music center? What facilities does this table provide and what does it mean that an army is used to keep one person? It is enough to shed some light on the financial dimensions and cost figures of the events in this field, so that the intentions are revealed and many things are revealed.
Now that some time has passed since that report and no one paid attention and the verdict of the director of the music center was quietly shaken, little by little everything becomes clear. It is enough to watch the news in the field of music, the news comes one by one and we will return to that report more than before and we will realize its importance and accuracy.
Concert 300 and moving the price limits of music tickets in the country
The performance of 300 works by Sohrab Pournazeri, directed by Amir Jadidi and composed by Tahmours Pournazeri, with the presence of Reza Bahram as a singer, is scheduled to be staged in June and July of this year in the historical complex of Saadabad Palace in Tehran.
By referring to the ticket purchase site, Tehran pop music tickets mainly start from 100 thousand Tomans and their ceiling is about 430 thousand Tomans. But three hundred suddenly hit the roof and moved the borders alone. The ticket price for this concert is close to 700 thousand tomans.
Mohammad Hossein Tutunchian, the producer of the concert-play “300”, said in the press conference of this project: “Right now, the cheapest concert tickets start from 200,000 Tomans and go up. “But we decided to start the ticket price from 70,000 tomans so that different segments of the population could use our program.”
It was heartbreaking that it was announced at this media conference that “for the well-being of those spectators who are not able to buy tickets at a high price due to economic conditions, the ticket price floor has been announced at 70,000 Tomans.” A sentence that seems very beautiful, hopeful and with people, but when we enter the ticket sales site, we will notice other points.
Regardless of the percentage of people (not the people around and acquaintances of the organizers) who could and can buy tickets for 70 and 100 thousand Tomans, the share of 70 Tomans tickets in the total number of tickets for one night of this show is very small. A simple survey shows that the share of 70,000 and 100,000 Toman tickets is between 5 and 10% of the total 4,000 tickets for sale. Due to the fact that the exact number is not provided to the media, it may be even lower than this figure. The most important point is that between 70 to 80% of the tickets are allocated to an average of more than 300 thousand tomans.
With these points, it is clear that this gesture of “using different segments of the people” has been used only by the media. I wish the floor of the tickets was the same as 200,000 Tomans, but the public and people were treated honestly and respectfully. Another issue is the place that has been considered for these 70,000 Toman tickets. After all, these “different segments of the people” want to watch this concert-show in a normal and favorable condition, and someone who pays less is not going to suffer more to see this work of art. The floor of 70,000 Tomans tickets is just a joke. It seems that in order to cover the price of 700 thousand Tomans a little and get its shocking sharpness, they have announced this figure for the price floor.
Interestingly, with all these descriptions, Mr. Sohrab Pournazeri has announced that he is ready to perform this concert for free at Azadi Stadium for the public. However, if all the tickets for the concert are sold out, about 12,000 people will watch it, and a large section of the middle and lower classes of society will not be able to see it due to the astronomical price of the tickets. The 10-fold distance between the floor of seventy thousand tomans (which will be between 5 to ten percent of the audience) and the ticket price ceiling of this concert (about 700 thousand tomans) is so disgusting that it is not acceptable by any meter or standard. Because for the first time, a so-called work of art has brought class differences to the field of art. In a report titled “A Barrier for Everyone to Watch”, Farhikhtegan newspaper has examined in detail the cost of attending this concert with the income of families and has revealed its strange cost (I refer the reader to read it).
The same report states: The joke of 70,000 Toman tickets is not enough to convince public opinion. Families do not see the distance and do not watch, and this is where the government and artists must become sensitive and enter and feel threatened by the atmosphere created. This gap will surely increase in two years, and the share of culture and entertainment will be gradually removed from the families’ expenditure basket; A contribution that is still small and sometimes funny. In other words, other expenses do not allow a share to be allocated to entertainment, and this will seriously damage the cycle between the cultural producer and the consumer.
“Daria enters the capital” / a giant in the field of mobile imports
This concert is sponsored by “Daria Hamrah Paytakht” is the sponsor of this concert-show. The name of this phone importer company, which was formed in the second period of the previous government and quickly became a giant in the field of mobile phone imports, came to prominence with Asghar Farhadi’s film “Hero” and then culminated in Mohammad Reza Golzar’s advertisements. Everywhere in the city, from billboards to televisions, the company’s ads are everywhere.
And now he has sponsored 300 concerts. A concert full of expensive celebrities, from Amir Jadidi to Javad Ezzati and Mehran Ghafourian and Mahour Alvand and … dozens of other well-known names.
Following in the footsteps of this name leads the audience to the field of technology and technology and undoubtedly raises many questions for which no one has the answers. “Daria with the Capital” entered the field of art last year as a sponsor of the film of the hero Asghar Farhadi, and in a short time, it has covered the entire field of art.
The company became the official importer of Samsung mobile phones and tablets in a market full of sanctions and restrictions on Iranian mobile phones. By searching for Daria’s name, you will find that this company was formed in 1997 and in less than a few years, it will become the country’s mobile import giant. The company’s relationship with the previous government was based on a detailed article. Went.
It should be noted that the support activities of this company are not limited to the field of art, but also its name in the field of sports, especially basketball. From supporting the men’s basketball league to supporting the women’s team and …
Celebrity Pencil Ash
It is enough to compare the price of this concert with the ticket price of the famous band “Jetro Tal” which is going to perform in Turkey almost at the same time. The performance of this well-known and leading rock band in Zulu Hall in Istanbul is 660 thousand Tomans 2,000 Tomans). A play that has neither a writing team nor its actors in such a precise relationship with the theater. Amir Jadidi is a director without directing experience in the theater. Mehran Ghafourian, who has no experience in theater acting (let alone acting in a music-based theater). Even if it is possible to cope with these, what does Reza Bahram’s awkward patch do in this play? In the meantime, it is stated that this performance is a “work” by Sohrabpour Nazeri. What exactly does this mean? If the music was composed by Tahmours Pournazeri and a new one was directed by him, then what was Sohrab doing? director? Or project management? Harmony? What is this pen-and-ink soup?
From 300 antiquity to luxury concert-shows
Now, with this bizarre financial backing of the 300 concert-show, which openly promotes an archaic Iranian approach, ticket price limits have been pushed so far that all audiences have been left speechless. Concert-show of three hundred projects that have been licensed in the name of defending “Iran” against three hundred Hollywood movies, but in its hidden layers, it is supposed to be a metaphorical praise of Iranshahr and antiquity, with references to the current situation of book burning and anti-culture view. Criticize the rulers. Probably based on the same deceptive approach that has dominated celebrities in recent years.
Therefore, it can be said that there are three hundred projects for celebrities and behind-the-scenes managers, a project that left the middle and poor audience at the very beginning and was made directly with the sponsorship of “Daria Hamrah Paytakht” for the capitalist and the so-called luxury of society. Is. In the final analysis, capitalism is always loyal to capitalism and it is not possible to spend billions of tomans and speak after the less affluent strata of society. In such cases, the rooster’s tail is always protruding.
“Daria Hamrah Paytakht” on the one hand has imported mobile phones with the state currency during these years and in less than 4 years has become the largest mobile importer in the country, and on the other hand, by entering the field of art, it has brought the same capitalist spirit. And it has astronomically priced a typical concert. It is not yet clear how much the celebrities have made from this program, but a simple look can reveal what is behind what happens when Javad Ezzati and Amir Jadidi, one of the most expensive actors in the country’s cinema, work on such projects. A lot of money has been exchanged.
Golzar is advertising on TV for “Daria Hamrah Paytakht” / This is probably the most familiar idea to the public about the company’s strange advertising range.
Fake package / artistic ambition or economic ambition?
Whether this sponsorship is a way to evade taxes, etc., is not the subject of this report. Quoting a ticket price of 700,000 Tomans in these difficult economic conditions, even if it is accompanied by luck from the high-income strata of society, but psychologically leaves its negative effects in the media of the country.
Therefore, it seems that the atmosphere in the field of music management in the country is so turbulent in the market that everyone considers any number for their performances, just trying to make everything look different and deceive people by playing the media.
In the final analysis of this game, how long is it going to continue to humiliate the artistic audience and dominate the fake art package? How can one believe that the capacity of more than 4,000 people in Saad Abad Palace with this low composition is not just to achieve huge money in a weekend? Undoubtedly, “Three Hundred” is not an artistic ambition but an economic ambition.
What is really going on in the music center of the Ministry of Islamic Guidance? Doesn’t the pricing of concerts have a fixed ceiling? And if so, what is the reason for this difference? Shouldn’t an institution oversee arbitrary pricing? Can’t the music bureau enter into and become sensitive to its own other duties besides the supervisory duty? What good is it for the art community and the people to instill the feeling that the art of drama and music is for the affluent and a luxury pastime?
And have not events like this turned events in the field of culture and art into a luxury instead of popularizing them so that the general public is more distant from art day by day?
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