How the home appliance industry is self-sufficient in 3 years / Home appliance exports reach $ 1 billion

According to Fars News Agency’s economic correspondent, in the last three years, the Iranian home appliance market has been subject to many turmoils with the intensification of sanctions against the country, so that two South Korean companies, LG and Samsung, intensified US sanctions against the Islamic Republic of Iran. And after that, the then government banned the import of home appliances into the country since 1397 in order to control the exchange rate and foreign exchange policies based on the prevailing conditions.

With these conditions and in the same year 1397, the home appliance market was shocked and with the increase in prices, people had many problems in supplying home appliances, but after a short time with the supportive policies of the Ministry of Industry, Mines and Trade and cooperation of producers. Home appliances A large part of the problems and turmoil in the home appliance market was solved and domestic products quickly replaced foreign home appliances, in other words, Korean home appliances that had previously saturated our country’s market.

So that home appliance manufacturers have made significant progress in production in recent years, and last year they were able to achieve 78% growth instead of the 30% production growth plan.

Our home appliance manufacturers, due to their concerns about the fading of policies to support domestic production and change import policies, so they wrote letters to various agencies, during which they asked for the necessary support and prevention. Home appliances were imported until, following repeated requests from a number of home appliance companies, the head of the president’s office addressed the ministers of economy and silence to order the import of home appliances from South Korea, and thus the president also The ministry ordered a ban on imports of home appliances from South Korea.

It is worth mentioning that the President’s order to continue banning the import of home appliances from South Korea was issued after the Supreme Leader’s order to ban the import of home appliances, because according to a written request from a group of companies and factories manufacturing home appliances to oppose the import of products The final of home appliances in a situation where the production of such products in the country meets the domestic needs in terms of quantity and quality, and the request to prevent the import of these products reached the Supreme Leader, who also said: “This is a very important issue. “If this news (opening of imports from two South Korean companies) is true, it means breaking the backs of domestic home appliance companies that have just been able to stand on their own two feet. Stop solving this problem separately.”

Therefore, following the continuation of the ban on the import of home appliances, which began in 1397, in other words, three years ago, the question has arisen in the public mind whether domestic products in this sector meet the needs of the market with the ban on imports of home appliances and its continuation quality Domestic production will not decrease due to exit from competition? Will not the import ban increase the price? Also, some stakeholders fear that home appliances will become the fate of car production in the country, and due to the monopoly of production, manufacturers will offer their goods with low quality and staggering prices.

So in detail about the details and conditions of home appliance production in recent years, now and how the situation of home appliance production will be in the country with Keyvan Gardan, Director General of Metal Industries and Home Appliances, Ministry of Mining Industry and Trade Done as you read below.

Fars: Considering the ban on the import of home appliances to the country during the last three years and the order of the Supreme Leader to continue the ban on the import of home appliances from South Korea, is it possible to meet the market needs by domestic products?

Battalion: Yes, at present, domestic production fully meets the demand and needs of the market, and there is no problem in meeting the demand of this sector.

Fars: During the last three years, considering the ban on the import of complete home appliances, what progress has been made in the domestic home appliance industry? Is the production situation promising considering the previous dependence on imports?

Battalion: The ban on the import of home appliances in recent years has led to investment in the industry because investors in all fields invest when there is an economic background, so due to the ban on the import of home appliances now new production lines, Modern and powerful installed in the country, which will soon enter the production stage.

* 78% growth in the home appliance industry

In the last few years, with a 78% growth in the home appliance industry, we have been able to fully meet the market demand for large items. Of course, small items of home appliances have not been subject to much import ban in recent years, but in items of home appliances whose import has been banned, we have the capacity to produce and the market is supplied.

* Planning to export home appliances

نDomestic yaz can be fully supplied to home appliances, and since one of our concerns is due to the saturated production of the home appliance market, we are now following the export issues in the field of home appliances and have started export programs to Home appliance manufacturers can export their products to different countries.

* Market needs can be met by domestic home appliance products

Fars: Most of those involved in the distribution of home appliances, in other words, the sellers of home appliances believe that due to the recession in the home appliance market, domestic products in this sector currently meet demand and meet market needs, but if the market exits the recession, it is possible. Domestic needs are not met by domestic production and it is not clear that the market can be met in the future. What is your opinion on this issue? How do you predict the situation?

Battalion: I do not believe in this at all, because the home appliance market can be fully supplied by domestic products, and given that dozens of different brands in the field of home appliances are producing different types of home appliances, so there will be no shortage and the market needs It is fully supplied.

* The home appliance industry is different from the automotive industry

Fars: Due to the continuation of the ban on the import of home appliances, some stakeholders in this field and even public opinion believe that this decision will create a monopoly in the field of home appliances, such as car production, and after a while, manufacturers in this sector due to lack of The competitive market, as well as the monopoly market they have, increases prices and reduces the quality of production. In short, some people are afraid that the home appliance market will also face problems in the field of automobiles.

Battalion: As mentioned, in the field of home appliances, dozens of different brands have different products and therefore meet the needs of the country, while in the field of automotive, there are only two major manufacturers in the country, so these two industries should not be compared with each other. Due to the production conditions of home appliances, these two industries are not comparable with each other, while the conditions in the home appliance industry are quite competitive.

* The home appliance industry is competitive

Therefore, due to the multiplicity of home appliance manufacturers, there is competition in the field of home appliances between manufacturing companies, and companies are competing with each other for quality and lower prices.

Even based on the current situation, I hope that at the end of this year, the quality and prices will be better than today, because the competition will always lead to the best results for consumers.

Fars: What support has the Ministry of Industry, Mines and Trade provided to manufacturers in recent years, and what are the future support programs for home appliance manufacturers?

Battalion: The successes that have been achieved in the field of home appliances in the last three years have been the result of the support of the Ministry of Silence.

* We have reached self-sufficiency in the home appliance industry

In the country, we have become self-sufficient in the production of home appliances. At the beginning of 1997, sixty percent of the needs of home appliances were met through imports, but with the support of the Ministry of Industry, Mines and Trade in recent years, today we are self-sufficient in home appliances. We have reached the full.

During the last three years, the correct laying of the Ministry of Silence in the supply of raw materials, supply of currency and supply of sheets has led to the success of producers in this industry. Steel sheet tariffs have been reduced to zero so that manufacturers can meet their needs through carefree imports, so if the Ministry of Silence had not done this careful planning, we would not be witnessing such positive results in the home appliance industry now.

Fars: Despite the import ban, there is smuggling of home appliances, and even in the market of smuggled home appliances, it is quite obvious, what should be done in this regard?

Battalion: We, as the Ministry of Industry, Mines and Trade, are also demanding in this regard, and we call on various agencies, including the Central Headquarters for Combating Commodity and Currency Smuggling, to stop the smuggling of home appliances.

* Exports of $ 140 million worth of home appliances

Fars: Considering the production situation, have we achieved positive results in the field of exports in the last three years?

Battalion: Yes; In this regard, we have had successes so that the value of home appliance exports reached $ 140 million last year, and this amount of exports occurred while the country was an importer in the field of home appliances until three years ago.

* 60% dependence on home appliance imports in 1997

Three years ago, 60% of the home appliances needed in the country were supplied through imports, but with the correct actions of the Ministry of Silence and proper planning in the field of production, now after three years we have become an exporter of home appliances and this is a very important event and no industry In the country, such success has not been achieved in a short time.

* Exports of home appliances reach one billion dollars

Based on the measures and plans taken, our home appliance exports are expected to reach $ 1 billion by the end of 1404 over a five-year plan.

* There is no opposition to the import of home appliance parts

In the field of home appliances, we are against the import of complete home appliances, but we have no opposition to the import of home appliance parts and the import of technical knowledge and technological communications.

What the Supreme Leader ordered regarding the import ban, and the Ministry of Silence also emphasizes, is the ban on the import of finished goods, but there is no objection to the import of home appliance parts and the import of knowledge in this area.

Korean companies did not invest in Iran, but companies that previously worked jointly with South Korean home appliance companies are now working independently, working hard, and now with a domestic brand. Are produced.

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