In 2023, the iPhone is still the main leader in the global market of premium phones

The global premium smartphone market, which includes devices priced at least $600, was dominated by Apple last year. According to Counterpoint research, iPhones accounted for 71 percent of the market last year, although the Cupertino giant has lost some of its share compared to 2022, when it had 75 percent of the premium phone market. have given.

According to Counterpoint Research report, contrary to the forecast decline for the overall global smartphone market this year, global premium smartphone sales are likely to grow by 6% in 2023 to set a new record. Also, the premium segment is likely to account for nearly a quarter of global smartphone market sales and 60% of its revenue in 2023.

iPhone the leader of the premium phone market in 2023

Apple remains the undisputed leader of the premium market, although its share has declined this year compared to 2022. Counterpoint researchers have mentioned the re-emergence of Huawei in China and the release of the Mate 60 series phones as one of the most important reasons for the decline in Apple’s share. Samsung has also increased its share by 1% with the Galaxy S23 series and its foldable phones, according to the chart below.

In the continuation of this report, the growth of the global premium phone market has been discussed by the countries of the world, according to which China, Western Europe, India and the Middle East and Africa (MEA) regions have contributed the most to this growth. In fact, China, India, MEA and Latin America are likely to witness new record sales of premium handsets, with India set to grow the fastest globally.

Another notable thing about the premium market is that phones with a price tag of $1,000 or more will account for more than a third of all global premium market sales in 2023.