Media Tricks in Cognitive Sciences | Technique 72: Sparrow in hand

Fars News Agency – Media Group: The sparrow is a delicate bird. If you hold it, you know how fast its heart beats, so you must catch it so that it does not suffocate or escape. This condition is known as a “trick in the hand” in the media. The media knows that the audience is very sensitive and precise these days, so they try not to go to the judge one-sidedly.

Media outlets such as BBC Farsi have kept the audience with them in this way for years. Apparently, both the pros and cons are present in the studio. The media gets involved.

Alireza Davoodi, Master of Media and Cognitive Sciences, in an interview with Fars, while explaining the function of foreign language Persian media regarding the “sparrow in hand” technique, said: “In this way, the media holds the audience like a sparrow and does not put so much pressure on it.” Suffocate, not loose enough to fly.

Davoodi added: “The audience becomes accustomed to being in this hand slowly, while the media does not do this basically to accustom the audience to show its control over the audience, to itself, to the opposite system, to the opposite current.” It does this to the other person or to the other country.

The master of media and cognitive sciences continued, that is, he behaves in a way that keeps the audience mentally in a state of fear and hope, in a state of action, inaction, which is the state of doubt.

Davoodi said: Where does this situation happen? Mostly times when there are protests and disturbances and the media controls the field management, how to bring the audience to the field or out of the field, or change the subject, or leave the subject.

The Master of Media and Cognitive Science went on to say that it captures the audience in a way that the audience does not become against the media itself, because its source of connection is information and message that it thinks the government or the media of its country do not provide. , Means in that media, so in the same way, the opposition media tries to keep the audience in its hands like a sparrow.

Davoodi added: Where can you see this? For example, interactive programs, your turn or page 2 programs, compass, etc., design the media in such a way that apparently the two pros and two face each other, the media by locking the two pros and cons and locking Making the mind of the audience inspires itself in the mind of the audience in such a way that this medium is neutral, this medium behaves professionally, while the audience looks, says what is the medium that agrees and disagrees Puts together.

The Master of Media and Cognitive Science continued, “So the media, with both pros and cons, keeps the audience on all fours and does not allow the audience to be pessimistic or overly optimistic. It maintains it, so not too much pressure.” Lets him die and does not let him fly too much, keeps the audience inside himself, this technique is called “sparrow in the hand” and in the field of cognitive sciences based on knowing the capacities of the audience that are related to him Is, takes place.

The tricks of foreign media to change the minds of Persian-speaking audiences are increasing day by day, knowing and understanding this war is part of the media literacy needed by our Iran today. Therefore, the media try to intervene in this process according to their goals. Creating, changing or strengthening beliefs is one of the functions of the media in accompanying the audience.

The “Narrative of Colors” short program series is a narrative of warfare techniques that is produced and broadcast on the Radio Dialogue radio network.

Media techniques have entered the field of cognitive sciences in today’s world, so Radio Dialogue has prepared a 90-part series of programs to acquaint the audience with these techniques.
“Narration of Colors” is the name of this series of specialized programs in the field of cognitive sciences with the focus on media tricks in diverting public opinion, which has achieved the mission of this network in creating effective influence on the elites and activists of Iranian society.

This program, which is designed and produced in the form of new structures, in each part and in a conversation with Dr. Alireza Davoodi, media expert and cognitive science expert, with a specialized and analytical approach and with objective examples to expose foreign media techniques and The dissident seeks to destroy the mind of the Iranian people.

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