Metavars for hospitality

Just as the best hotel websites offer nothing without high-quality professional photos (as opposed to a photo taken by the receptionist with their mobile camera), there are a number of professional prerequisites for a hotel in Metavars.

Hotel Avatars:

The importance of AI dedicated to hospitality to the ascent of your hotel avatars will be the cornerstone of your Metavars hotel experience and manage thousands of personal interactions every day.

Other things your hotel avatar needs:

AP Access APIs to enable tasks such as identifying loyal guests, suggesting activities, conducting online reviews…

Strong conversational intelligence that stimulates your avatar responses.

Avatars will be available simultaneously in multiple worlds (Facebook meta), game world, tourism world, Google Maps, etc.

The Impact of Metaverse on Hospitality:

From the hotel chat room to the hotel avatar

Avatars will be based on the accumulation of experience and conversations of today’s chat bots.

Note that we are talking about third-generation AI chatbots for hotels like Velma, which are based on a special NLU (Natural Language Understanding) dedicated to structured data-related hospitality and an experienced machine learning monitoring team.

Metavars is all about realistic and all-encompassing experience, so avatars should develop real phrases, gestures, lip synchronization (to synchronize with speech), emotions, and more.

Acoustic AI will also play an important role and should be developed to recognize a variety of sounds and accents.

Structural data in the hotel industry

Data structure: You are not searching for information in Metaverse, you are interacting with it! In Metavars you do not have a content search screen, you have to communicate with it through an assistant called the hotel avatar. A hotel currently needs about 2,000 data points to cover frequent property requests, such as pool temperature, babysitting price, parking height or location of electric car charging station, etc. Hotels need to improve their data structure, because even today most admissions are not able to respond to everything and some of this information is through booking. com, Expedia, etc. is easier. In other words, OTAs compete with hotels for information that hotels have. It is given to them for free and they do not have it in their systems. Sad but real hotels need to wake up and start using artificial intelligence and structured data right now, because search engine algorithms like BERT and Google already reward structured data in search results. The importance of artificial intelligence and data structure are today’s challenges that will only grow with Metavars in hospitality.

The future of technology: PMS and hotels in Metaverse

What are the features of PMS (Asset Management System) that should be present in the Metaverse configuration? As we have seen, hotels have to manage a whole new range of products and services. In addition, they are likely to evolve continuously. Let’s get straight to the point, and that is that the future PMS should be open source and fully flexible, that is, built on open APIs based on microservices. If not, it’s best to stay away from it, as any small change will be difficult, time consuming and possibly costly.

From booking engine to e-commerce

Reservation engines, as we know them, face several challenges. It will no longer be about selling rooms as complicated as it may be, but about selling products, managing NFTs, exchanging services, selling subscriptions and, of course, renting an infinite number of virtual rooms.

Reservation engines, if we can still call them that, will have to make huge changes in the future to keep pace with the evolution of current e-commerce systems.

At this rate, it can be predicted that some hotels in Metavars will sell more than the real world.

Hotels in CRM

Metavars and deep customer knowledge

Customer Relationship Management (CRM) can be a powerful ally for hotels. It fuels successful hotel marketing, evaluating hotels to achieve profitable operations through highly targeted marketing, and deeper relationships with corporate guests, groups, and customers.

The first step is to get information before you go deep into the customer’s knowledge. Many hotels today do not yet have proper CRM.

Step 2: Connect your CRM to all potential information sources to create a complete and integrated B2C or B2B client profile. Specifically, integrate it with PMS and POS as an additional layer, thus enabling data-driven processes and customer-centric decision-making.

Step 3: Configure it to be able to track data, manage privacy, scoring, loyalty programs, reputation and business intelligence, but most importantly to measure operations.

And finally, what will this CRM do in Metavars? Until now, a hotel has used it to follow the customer during its journey (before stay, stay and after stay). A trip that, at best, means renting a room, booking a restaurant, spending time in a bar, and so on.

Imagine the power of a CRM for a customer who uses not only physical goods but also digital goods * (courses, shows, art, etc.). Such a wide variety of services, multiplied by the exponential number of customers, forces hotels to become more structured very quickly in terms of customer relations and thus in their CRM control.

* Digital goods or electronic goods: are intangible goods that exist digitally

Finally, the presence of a hotel in Metavars will be based on the following five prerequisites:

A powerful NLU-based AI dedicated to the hospitality industry. Very well structured data;

Flexible and open cloud PMS.

An e-commerce system including existing reservation engine capabilities;

A CRM designed to simplify and automate large volumes of sales (real and virtual), operations and data management.

Here, too, you do not have to wait until the last minute to get started. Many of these features are now in demand in today’s world!

The most complex problem is always resistance to change.