“Moms” are specific to the Islamic Republic of Iran/ Mothers are considered the most effective group shaping the future of Iran.

Amir Mehrizdan, director of Sore Documentary Center, in a conversation with Fars News Agency’s radio and television reporter, said about the TV program “Moms”, the second season of which is currently being aired on Se-Sima channel, that the issue of motherhood is one of the key issues and missions of the documentary center. It is a surah and of course producing a work for the audience of “mother” is one of the examples of this strategy.

He continued: The good structure of the “Moms” program, the previous series of which was also produced with the support of the Islamic Propaganda Organization, had enough creativity and innovation to convince us that this good work should be preserved and continued. Besides, there were so many official and unofficial positive feedbacks that left no room for doubt for the continuation of this program.

The director of the Surah Documentary Center stated that “Moms” can be considered a successful project and stated: This television program owes its success to the reactions it received from the audience. It might be interesting to know that sometimes in the various groups I attend, mothers ask how they can participate in this program. This shows that they liked the program and interacted with it.

Pointing out that the remarkable thing about the “Moms” program is that it was not modeled after any popular program and its design was done from scratch, he said: unlike other popular programs that were modeled after a similar program, “Moms” is unique to Bom Republic. Iran is Islamic and no other place can produce such a program; A program where Iranian mothers, in the strict sense of the word, sit together and talk about Iranian issues, concerns, culture and clothing.

According to the director of the Surah Documentary Center, the audience of “Moms” is mothers, who without exaggeration can be claimed to be the most effective and productive stratum shaping the future of Iran in terms of raising children, social behavior and influencing society and their spouses.

Mehrizdan added: We believe that the documentary center should respect the taste of the production team, in addition to the fact that the form and content of the work are very desirable and there is no problem, so we tried to see our work alongside Channel 3 and help facilitate the production. Of course, minor structural changes were made based on the taste and desire of the production team, and we also played our supporting role so that this program remains good, established and successful.

He emphasized: Another good thing that Channel 3 did and made it visible was that it allocated a good amount of time to this TV program. In fact, the hour intended for the broadcast of “Moms” is perfectly suited to the time of housewives and non-housewives and mothers.

The director of the Surah Documentary Center stated that this center seeks to create programs that will have an impact on the audience and stated: If this event happens in the best way and with the greatest possible occurrence, it will definitely be favorable for us. Also, at a time when entertainment is the basis of TV show production, we have come up with a program that is creative and not about entertainment. Although it can entertain, this is not its concern and it is one of its outstanding features.

In another part of his speech, Mehrizdan stated that one of the important features of “Moms” which was in the first season and continued in the new series is that it covers the issues of mothers based on the requests and data that they receive from the mothers themselves. , stated: This issue makes the program have an audience, that is, when a mother sees the answers to some of her questions and the type of conflict and challenges she has, it is attractive to her.

He continued: In fact, the noteworthy feature of “Moms” is that it deals with issues and topics in the program that are real and not imaginary. This feature was in the previous series of the program and it will be strengthened in the new series.

The director of the Surah Documentary Center emphasized: One of the most important things is that the presenter is not looking to make the program attractive and do the routine tasks of a presenter, but first is a concerned mother herself, and this makes those who are in the space of the program with someone of their own gender. to meet him who sits and converses with it. Also, the type of encounter of the experts who appear in this program is not that they give a prescription and if there is an expert discussion, it is narrated to the mothers from the presenter’s language.

Mehrizdan added: “Moms” did not seek to record scientific and specialized items and expert talks, but it intends to establish a comfortable and easy communication with mothers and audiences in an intimate atmosphere, and naturally, the research team in each part is based on the expert opinion of the topics. Vavari brings together guests and dialogues, which should be thanked for the efforts of the concerned production team of this project.

In the end, he pointed out that although “Moms” tries not to lose the element of charm, it has never sacrificed anything for charm and stands by the serious issues of itself and its Iranian audience. It is obvious that they are very effective, but their media effect is not serious, that is, in the virtual space such as Instagram and Twitter, there is no place where housewives have created it, which means that it has lost an element of advertising of its program. Those who work in the media know that this is not attractive, but our colleagues, regardless of missing the media storm, make programs for a target audience that is very noble and dear.

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