Travel technology is a broad term used to describe the application of information technology, e-commerce, and similar technology solutions in the fields of tourism, travel, and hospitality. Hotel and tourism technology may be intended to help businesses and their employees improve the travel experience for customers or both.
Finally, the goals or motivations for implementing travel technology include automating travel and related processes, saving time, reducing costs, and creating a more integrated travel experience for consumers. This technology can be used to improve the customer experience before, during and after the trip.
Why is travel technology important for jobs in the tourism and travel industry?
Travel technology can help businesses simplify their processes or even automate processes that traditionally require active human participation. This can potentially help a business reduce employee needs, reduce costs, increase the amount of revenue it generates, and improve financial results.
In addition, technology can help businesses improve accuracy and convenience, while at the same time helping to reduce or eliminate human error. However, it is essential that you keep up with the latest trends in tourism technology so that the best solutions are used and other businesses do not gain a competitive advantage.
Why should you keep up with the latest trends in tourism and travel technology?
Businesses should always be up to date with the latest travel technology trends, as will your main competitors. This means that if you allow them to embrace new technology while you are on your toes, you will bring them a significant advantage, especially if it is designed to benefit customers.
With the emergence of trends and the consolidation of new technology, customers begin to expect a certain level of experience and want the associated convenience. If your business does not meet these expectations, it is likely that customers will feel frustrated. This in turn can lead to negative reviews and damage to your reputation.
At the same time, keeping up with travel and tourism technology trends can help employees and may make hiring easier, as candidates want to work with the latest tools, especially if they can reduce stress.
Which developments are responsible for the latest trends in travel technology?
A trend can be defined as an overall development in a particular context or as a general change in behavior. In hospitality, a number of factors are responsible for changes in consumer behavior and, therefore, are responsible for many travel technology trends that are currently more relevant.
Emerging technologies, including voice search, augmented virtual reality, face recognition technology, and the Internet of Things, have led to the use of smart speakers in hotels, virtual reality tours from travel companies, and new, integrated ways to check. No need to queue and talk to reception staff.
In our personal lives, we increasingly use contactless payments, voice search, and mobile solutions, so it makes sense that tourism technology trends follow this basic pattern. The COVID-19 pandemic also helped speed up some of these behaviors, while also increasing the need for solutions such as cleaning robots.
Discover the key technology trends in the tourism and travel industry:
General and related technical trends
We have compiled the latest technology trends in tourism and travel along with technology trends that act as a response to changing consumer behavior due to the Covid virus.
Voice search and voice control
Smartphones, smart speakers, and AI assistants have all helped to increase voice search connectivity as far as technology trends in the travel industry are concerned. In particular, an increasing number of travel customers are using voice search to find and book airline tickets, hotel rooms and travel experiences.
Therefore, it is very important to design your website with voice search in mind so that you can invest in this process.
In addition, voice control is playing a growing role in real travel experiences. In hotel rooms, sound-controlled devices can be used to control the lighting and heating inside the rooms or to obtain tourist information without having to talk to a staff member. This is likely to continue to spread to other areas of the industry.
Robotic technology is one of the most exciting types of travel technology and is constantly evolving. Inside hotels, for example, robots are used in concierge maps to help greet guests as they enter and provide information. Some hotels have expanded their use to include cleaning and moving luggage.
In restaurants, robots could potentially play a role in catering. At airports, they can be used to detect hidden weapons, while some manufacturers use robotics to create a suitcase that intelligently follows you. In addition, travel agencies use robots for initial screening, making waiting times more productive for customers.
Like many other technology trends in the travel industry, the use of robots in response to Quaid has actually increased, especially as they have the potential to reduce human-to-human contact.
Another important form of travel technology is the ability to accept contactless payments. This allows travel companies to process payments much faster, including when customers do not have access to their cash or credit or cash cards. It can also enhance the customer experience, as it saves time.
The availability of contactless payments began as a convenience, but emerged as a key part of tourism marketing following the spread of the Corona virus. Due to the concerns of travelers about the spread of the virus, many of them are reluctant to pay in cash. Using contactless payments can protect your employees as much as possible.
Virtual Reality (VR)
Virtual reality has been an emerging technology in a number of different sectors, but its role in the tourism industry is very important. However, it does allow travelers to experience places far away from the comfort of their own home, and it can make a difference in completing a reservation in the end.
With VR tours, customers can experience everything from tours of hotels and virtual restaurants to attractions, national parks or even special activities. Interacting and immersing yourself can also help you gain a competitive edge over competitors who are not yet making the most of these tech trends. Most VR or 360 tours are now compatible with popular web browsers and can help those who are reluctant to travel because of Quaid to see the benefits more clearly.
Artificial intelligence chat bots
Chat robots equipped with artificial intelligence can be one of the most sensible investments in travel technology, because these chat bots can provide fast answers to questions 24 hours a day, 7 days a week, regardless of the availability of staff. This may be necessary to meet current customer service expectations.
Typically, these chatbots are at their best when answering frequently asked questions that have standard answers. However, the advancement of artificial intelligence technology means that modern chatbots are constantly improving because they have more interactions. They can also be especially good at answering questions about COVID policies and safety or health measures.
Cyber security measures
Cybersecurity is a major focus for those involved in travel management plans, as companies in the industry are increasingly vulnerable to cyber-attacks and are also more vulnerable to data breaches than other types. Travel companies are a big target because they hire a lot of people and have access to a lot of customer data.
Some of the biggest threats in this area include phishing attacks and ransomware attacks, although modern reliance on data also puts companies at risk of human error from their employees. This requires investing in cybersecurity training and various hardware and software solutions to keep your business safe.
It is also important to follow the latest regulations and data protection laws.
Internet of Things (IoT)
One of the most exciting emerging trends in travel technology is the Internet of Things (IoT), which includes an Internet-based connection between everyday devices that allows them to send and receive data. We are currently seeing examples of its role in the travel and tourism industry, and this is only increasing.
For example, IoT technology can be used in hotel rooms to provide customers with a device that connects to everything from lights, heaters and air conditioners, allowing everyone to be controlled from one place. At airports, however, luggage bags can be installed with sensors that alert passengers as they pass.
Finally, identification technology is interesting in this list of key technology trends because of its potential to eliminate buying friction and create seamless interactions. The technology itself includes fingerprint recognition, face recognition, retina scans and various biometric identifiers.
Such technology is now used in some hotels to allow access to rooms through fingerprints or semi-contactless checks. In the future, however, it is hoped that the technology will allow customers to pay for meals at the hotel restaurant simply by crossing the exit.
Augmented Reality (AR)
Augmented reality is similar to virtual reality, but involves enhancing a person’s real environment rather than replacing it. One of the most important positives of this technological trend is that it is cheaper than VR and users only need a smartphone or tablet to access the Internet.
Through graphic coatings, those working in the tourism industry can greatly enhance the customer experience and provide valuable information or even pure entertainment to customers. For example, applications can allow photos to be added through filters and effects. Details of local destinations can also be displayed when the customer points their smartphone at them, providing information at a more accurate time that is more relevant.
Artificial Intelligence (AI)
In addition to robots, artificial intelligence is used in other ways. Perhaps the most obvious application in the travel and tourism industry is for customer service purposes, because chatbots have the ability to provide a quick response time to problems or queries. It is also able to constantly learn from interacting with customers.
In addition, hotels and other companies operating in the tourism industry can use artificial intelligence to accurately and consistently sort data. Can draw conclusions about business performance or trends related to customer satisfaction and even manage inventories intelligently.
In modern tourism management, big data is a fact of life and almost all successful companies use their data collection techniques. One of the biggest uses of this data is to improve personalization. Travel companies use the information they collect to make specific adjustments to their offers.
Another valuable application of data is the analysis of current business performance. In particular, hotel owners can use big data for revenue management purposes, historical occupancy rates, and other past trends to better predict demand levels. Pricing and advertising strategies can also be optimized when demand is predictable.