No attention has been paid to the issue of hijab and chastity as a cultural commodity – Mehr news agency Iran and world’s news

According to the report of Mehr reporter, a specialized industrial meeting of clothing, hijab and fashion was held in the studio number one of the vice-chancellor of Sed by Ekhtaz radio and with the presence of experts and designers, manufacturers and fashion activists in order to examine the capacities and challenges of this industry.

In this program, the program producer and experts expressed their opinions on how to make the market of this industry more prosperous in the country and pay more attention to hijab and modesty. The report of these discussions follows;

Many investors are unaware of the economic potential of the garment industry

Leila Yeganeh, the producer of Radio Ekhtaz, said about this program: We intend to examine the capacities and challenges of this industry and take effective steps towards the prosperity of this industry by following up with the authorities. Many investors are unaware of the economic potential of the garment industry, and there is a need for more information and culture building from the media.

Referring to the importance of future research in the fashion industry, he added: In our country, we have not had any future research regarding the fashion industry, and we have not even registered a successful Islamic Iranian trademark, and one of our goals in holding this meeting is to gather all activists and officials. It is profitable for the development of infrastructure and the prosperity of this industry. Many famous and active brands of the world, considering the capacity of high demand for clothes in Islamic countries, started to launch the production line of Islamic clothes and hold several exhibitions and conferences in a year, and the question arises why in the Islamic country of Iran, despite the capacity Above production and design, no trademark has been registered yet.

The producer of Radio Ekhtaz continued: One of the concerns of producers is the lack of protection of the intellectual property of their brand, and it is hoped that such meetings will help solve their problems and promote business in the country. If more attention is paid to the development of Iranian Islamic clothing production, we will gain profitable markets among neighboring countries.

The ministry of privacy and those involved do not pay any attention to the production of tents

Hamidreza Nik Tabab, director of the innovation and clothing research unit, said: Unfortunately, no attention has been paid to the issue of hijab and chastity, which is a cultural commodity. Because there is no supervision regarding the production of this product; Tents arrive for us from China, Japan and Korea, there is no incentive to produce domestically, the Ministry of Security and the people involved do not pay any attention to tent production.

He continued: No supervision; Neither the organizational working group nor the ministry of privacy is on clothes in the stores. There is no person or body that controls what is produced and sold on the clothing market. Unfortunately, many domestic products behave worse than foreign products, and there is no consensus on this issue. At present, they are closing the places of bad hijab stores. I request designers to design clothes that present the model of “chastity” and “hijab”.

The director of the innovation and clothing research unit stated one of the weaknesses of the university and the industry: Currently, our universities are not updated regarding the clothing industry, the veterans of the industry should teach the secrets of the work to the students. The books written are from experiences. There are no industrialists and this is one of the weaknesses between the university and the industry.

In the production of clothes, we must consider the wishes of the audience

Seyed Houshang Qadirian, Secretary of the Iranian-Islamic Clothing National Chain Headquarters, emphasizing that, unfortunately, special attention is not paid to “Islamic clothing”, he said: “Islamic clothing in the world has a volume of more than 130 billion dollars per year, which has almost no effect on the Republic of Iran.” Islam is not in it. Many non-Islamic countries are interested in using Islamic clothing, but this is not a systematic matter. Fortunately, the Ministry of Guidance has entered this category with an effort to attract more. From zero to one hundred, this “chaste” Islamic clothing has been imported and used by experienced and motivated experts. It is said why the black tent is expensive? It must be said; Its customs interest is ten percent, we will follow up through the association to reach five percent. At present, we are exporting raw black fabric, and Hijab Company is the only producer of black curtains that is being exported.

The secretary of the headquarters of the Iranian-Islamic national clothing chain continued: After food, clothing is the most important basic element and human need. I, the weaver, and you, the designer, should work hand in hand to supply and produce good goods and Islamic clothing. What is the color of the year if we do not understand? We stay behind. We have no restrictions on wearing colored clothes in religion, we have more than 4 thousand designers in the country.

Let’s pay attention to different models, materials and good qualities of Islamic clothing

Rababe Ghazali, designer and academic member of Hazrat Zahra University (PBUH), among other experts in this field, continued: We should pay attention to different models, materials and good qualities of Islamic clothing. We have no shortage of creative designers, about 60 clothing designers and 30 fabric designers are working in Al-Zahra University, and if we take the statistics of other centers, we have more output than this.

He continued: The discussion of “satisfied customer” has been discussed in the world for a long time and we should check how much we have focused on this issue. Are our customers satisfied with the production of clothing, chastity and hijab? If this cultural product is designed correctly, cultural education can flow in it.

We have not considered the taste of people

Bahare Helali, a member of the Central Council of Iranian Managers’ Society, said: I personally became a clothing designer because of my personal needs. Every job requires us to wear a certain type of clothing; Nurses, radio and television presenters, university professors should each have clothes specific to their job. What should a student and politician wear? How should the dress and color you choose be? We should pay attention to the coverage of jobs, organize the identification of clothing designers so that the output becomes a cultural-Islamic product. We didn’t consider people’s taste in the cover discussion, and this makes it repulsive instead of an “attractive” cover.

The problem is the dispersion of the audience’s taste

Zainab Sadat Moghadas, a designer, producer and cultural activist, said: Do these designers have the knowledge of marketing and sales of products? A designer must be in contact with the textile team, be an accountant, be an audience expert and psychologist and know the sales market. As designers, were we able to satisfy the audience’s taste? The problem is the dispersion of the audience’s taste; Because he does not have a coherent identity regarding Islamic clothing. It is my fault that we are causing this mess in the society.

The government should strengthen the garment factories

Nasser Ghazipour, Managing Director of Cultural Research and Hijab Institute, said: Currently, there are 196 factories in the country, 17-18% of which are working and most of them are closed. The machinery has not been updated and the government should have strengthened this sector, which it did not. A few factories produce with low production, the material is smuggled into the country. Unfortunately, the country’s designers, both Al-Zahra University and Shariati University, are not consistent. We imported 178 models of chadors from different countries, of which only 5 or 6 models have been welcomed in the country, and most working women tend to wear national or traditional chadors.

Do effective work and take firm steps

Fatemeh Niromand, an expert of this economic program, expressed her hope and said: the scope of hijab and chastity has different dimensions, I hope that such specialized meetings will be held in different areas more often than before. Radio Economy is the organizer of these research meetings and we must keep in mind that constructive criticism and discussions in the cultural field of our country are very important so that we can do effective work and take firm steps in this field.