Public relations should be at the forefront of correct imagery for society

According to the monetary news report quoted by Maskan Bank news website, Seyed Ehsan Khandozi, Minister of Economic Affairs and Finance, in a meeting of communication managers of the Ministry of Economy, which was attended by the deputies of this ministry, public relations managers of banks, insurance companies, affiliated organizations, general departments of economic affairs and The assets of the provinces and the colleagues of the Public Relations and Information Center of the Ministry of Economy were held at the central building of the Housing Bank. They are in a conflict with currents of economic stakeholders who oppose change in the system of economic interests.
The Minister of Economic Affairs and Finance added: “In other words, the current situation and the current distorted and wrong share, which has caused the fattening of some economic flows, is the most important consideration for them, and any policy, attitude and supervision that seeks to eliminate the existing wrong share system.” And change it for the benefit of the majority and the public interest will be met with a barrage of pressures and labels.
“There are many examples of this utilitarian approach against economic developments,” he said. There are customs and… these cases.
Khandouzi said that communication managers are the ones who can explain the conditions for public opinion in the situation of media pressure, adding: “Communication and public relations managers in this situation are the main help of high-ranking economic managers and the mentioned managers without using their capacities and art.” Communication and public relations partners will not have much success in the economic battle.
The Minister of Economic Affairs and Finance continued: “My request is that the communication and public relations managers and our colleagues reconsider their position in this sector.” The most capable, intelligent forces of organizations should be selected for public relations because public relations and communication positions are at the forefront of properly explaining its policies and perspectives to the people.
Khandouzi emphasized: “If we can draw this illustration well in the minds of the people, without a doubt, the intelligent and fair Iranian society will be more in line with the policies that are implemented in the direction of national and long-term interests.” Subsidy reforms in the country are among the cases in which this policy is being implemented these days.
“Every economic transformation faces problems and challenges, but we must chart a path for public opinion and show people that policies are on track,” he said. It is running correctly.
The Minister of Economic Affairs and Finance, stating that we should create a network of experts to correctly explain economic policies, said: “Experts should be eloquent language and a bridge between managers and people to explain policies and move to more inclusive and influential formats.”
Khandouzi considered evaluation and opinion polling as one of the important tasks of public relations centers and said: “It is expected that public relations will give good opinion and information to managers and for every decision there should be an obstacle of opinion polling and it should be at every stage.” Establish and complete the feedback cycle for public relations and provide this information to managers without any censorship so that managers can make more informed decisions based on this feedback.