Rich content attracts the audience – Mehr news agency Iran and world’s news
Amir Tajik, the producer and director of the Yalda program “Tranj and Anar” of IFilm network, in an interview with Mehr reporter about the cost of special production of special programs in the national media, said: For many years, there was a wrong trend among some radio and television directors that they recognized a certain face. To appear in a TV program as a guest, a certain amount of fee has to be paid.
This communication expert emphasized that the focus of a media should be on content and said: if there is rich content in a network, the audience will inevitably be attracted to it, luxury, the construction of billion-dollar decorations, the presence of mostly uneducated and repetitive celebrities who They ask for astronomical money for their presence, which is the opposite of transformationism in the national media. The lack of rich content in a special program is one of the plagues that can sideline managers in the management of television networks.
The former manager of Sima Documentary Network added: Managers should first decide what is their purpose of producing and broadcasting a special program? Do they want to make people happy? Do they want to be reminded of the long-standing traditions of the country? Are they focused on providing a suitable environment for families? If the goal is determined, it should be seen what path they will choose to achieve these goals according to the mission of their network. For example, when the Qur’an network produces a Yaldai program, how should this program be different from the Yaldai program of other networks?
The special producer of the Yaldai program of the iFilm network emphasized: In the iFilm network, which has a theatrical mission, the goal was to revive the traditions and rituals of Iranian drama and customs with humor and full of poetry and literature. We focused on the scope of cultural Iran in the three countries of Iran, Tajikistan and Afghanistan, therefore, from the selection of the program location, decor design, lighting to the selection of presenters, the production of inter-program items and even the reading of Hafez’s poems, all by lesser-known artists in this program under one “Dal Central” was planned and executed.
Tajik said: The artists performed in the program on an honorary basis, and the decor and lighting design was also done on an honorary basis by young and creative artists of this region. This is the same procedure that is considered by the chairmanship of Sedavasima in the period of transformation, which calls for the use of new artistic capacities in the country and the prevention of financial wastage.
This media expert emphasized: The production of diverse programs that have attractive and creative thinking will lead to an increase in public trust in the media, and this is a procedure that should be expanded in all national media networks.