Samsung renamed its mobile business division to Samsung MX

Just days after the announcement of the internal changes in Samsung Electronics, the Korean technology giant announced that it has also changed the name of its mobile business and instead of Samsung Mobile, this section will be known as the new Samsung MX.

Samsung’s new mobile business name

New and important change in the business of producing Samsung phones from December 10th Applied From now on, the new name will be used for all company interactions. According to a press release, the name change to Samsung MX is to emphasize the new direction that the company will take for its mobile business. Apparently, the Korean tech giant intends to focus more on user experience, services and creating a healthy ecosystem in the future, and the name change reflects that.

The new head of MX business, Tae Mon Ro, explains:

We are excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry. We believe that this renaming will help us usher in a new era of mobile innovation in which we will be able to create more exciting possibilities for Galaxy users.

Samsung, meanwhile, has announced that it will be attending the CES 2022 International Exhibition in Las Vegas, with their keynote address scheduled for Jan. 14 at 06:00 (Tehran time). During the event, Samsung is expected to unveil its new products and services, with the Galaxy S21 FE likely to be one of the products.

Samsung announced a few days ago that it was turning its phone and tablet division into a larger consumer electronics division, and introduced new executives. Samsung’s management changes are the biggest changes the company has made since late 2017.