The mechanism of the head of the Radio and Television for “transformation” was explained / the content is preferred – Mehr News Agency | Iran and world’s news

According to the Mehr news agency, quoting the public relations of the national media, the first meeting of “Horizon of Transformation” was held on Sunday, March 13, with the presence of the organization’s managers and a group of families of martyrs, veterans and martyrs of the national media in the conference center. International It was held as a dialogue.

Peyman Jebli, the head of the Radio and Television Organization, sat in front of Mohammad Hossein Saei, the president of Soura University and a full member of the Supreme Council of the Cultural Revolution, to answer his questions. About Respond to the transformational approaches of the national media in the new period of its management.

Transformation document features

The real member of the Supreme Council of the Cultural Revolution asked about the features of the national media transformation document and said: What is the difference between this document and other development plan documents?

Jebli replied: This document is not a development document, it is a transformation document; Many initial look documents اش The view is of structural and infrastructural changes, but in the transformation document, we tried not to get caught up in structural changes in the first place, and gave first priority to the change in what is broadcast on the national media antenna.

He pointed out that the Supreme Leader’s concern has been in the field of content in different periods of the organization, he said: If the desired measures in the program, the desired change in the content is created, the structure will not change and With this structure, we will move forward and change only the structures that have not been able to help change the content.

Transformation in content, approach and mechanism

The head of the Radio and Television Organization mentioned the three areas of change in the new era in all sectors, including TV, sound, overseas and news, and said: “The change in content, change in approach and change in the mechanism will be the three areas of change in the organization.”

Jebli further stated: Two axes of identity and justice Expanded They are the drivers of progress. Identity means what we are known for and it is the distinguishing feature of the Iranian people.

He added: “It seems that the reflection of many aspects of our identity has been neglected in the media over the years; While throughout the country, signs of national and Islamic identity are abundant.

The head of the national media, referring to the statement of the second step of the Islamic Revolution, referred to by the Supreme Leader Forty The second mentioned the revolution, he said: he stated the stations that have passed in these 40 years and said that what we could not reach the desired point in it was the concept of justice.

He added: “The national media can play an important role in solving this problem and passing the society through this challenge.”

Achieving justice by demanding گری And service explanation

The head of the Radio and Television Organization also responded to the role of the organization in the demand گری He said: “Justice is not a one-dimensional field and as much as the right of the society to appear and pay attention to justice in demanding is realized, in the same proportion, expressing the progress and achievements of the system plays a role in spreading justice.”

Referring to the concept of justice, Jebli said: “Justice means that everything should be in its place and we.” as much We must pay attention to the demands of the people, we must pay attention to the efforts and progress and achievements of the system, which is also the will of the people.

The head of the Radio and Television Organization then said in response to Saee’s question about the meaning of the transformation document: “The meaning of transformation is renewal. To think that we have to reach a point and stay at that point is not a transformational view.” We must always evolve from one state to another.

Jebli then addressed various aspects of the transformation document. He called the grand mission of the national media the slogan of identity and justice Expanded To achieve Iranian Islamic civilization and added: three dimensions گانه Evolution in TV and Audio has been seen in three axes of approach, content and mechanism. In the axis of evolution of approach in TV and Audio, we accepted the fact that we should reverse the path and instead of quantity overcoming attractiveness and attractiveness over content, Priority should be given to content, then attractiveness, and finally quantity. Due to various stages of social change in the country in the 1970s and beyond, due to foreign media pressures and attacks, we had to impose a heavy burden on ourselves to prevent cultural influence and dissenting media messages; So we increased the volume of programs, and this increase gradually led to the first priority being given to quantity, then attractiveness, and then content.

The preference for green line management over red line management was another evolutionary approach to the transformation document that Jebli spoke about, adding: “We have not paid attention to many areas.” For example, in the Bahman 22 march this year, we portrayed the march of dear people in the villages as the smallest social unit that had not been done before.

He added: “The meaning of preferring green line management to red line management is what we should not do at the same time and more than being careful; Take care of what we should and should not have done.

Serious entry into the field of cyberspace

Serious entry into the field of cyberspace, strengthening the presence of deep revolutionary and religious thinking at the beginning of the production chain and avoiding the field of passive and secular views were other axes that Jebli spoke about.

He stated: The production chain starts from the creation of the idea to reach the final point, ie distribution. It’s a must have, for any Affiliate, promoting any program.

He added: “What we noticed in this change of approach was that the beginning of the chain should be a religious and revolutionary look and thinking, that is, from the time of form.” Giri The design and creation of the story, this view should exist, not to take a proposal and finally, with a revolutionary and religious view, to modify the work produced.

National Media Mission Talent Search

The head of the national media considered one of the missions of the new era to discover talents and stated: “Unfortunately, many talents of the organization have not been discovered and mechanisms must be created to use all the capabilities of the organization plus the capabilities of the people and the cultural front outside the organization.”

Referring to the Supreme Leader’s emphasis on the importance of the Cultural Front of the Revolution, Jebli said: “After 1988, the Supreme Leader’s interpretation of the use of manpower was a proposition of fire, which referred to its own capabilities in society and this interpretation is compounded.” It will definitely be realized.

Poll with Effectiveness

The head of the national media pointed out the importance of polls and society سنجی He said in the national media: “Brilliant work has been done in this field, but now we have to go to the field.” Effectiveness Pay more attention to what has been missed so far.

In the end, he said: “For us, the influence of the audience is very important, and after this, the behavioral action of the audience should be monitored so that the organization’s polls in the form of” survey of the audience and the level of interest. ” Mandy“, To reach the format of” examining the impact and influence of content on the audience. “