The mechanism of the Ministry of Silence to prevent the insertion of unrealistic prices on goods

Mohsen Hossein Loui in an interview with Fars News Agency economic reporter about the reasons for the new decision of the Ministry of Silence to register producer and consumer prices on goods, said: It was decided that the production units should indicate the cost price of the goods on the goods, and the supply units, including chain stores and guild units, with a maximum legal profit of 20% for consumer goods and 30% for capital goods, consumer price. Determine and inform the customers about this price by inserting the price on the product or shelf.

He added: “But based on inspections of the market in different provinces, we found that about 50% of suppliers do not comply with this issue, and therefore problems have arisen for buyers.”

The Director General of Supervision of Public Services, Distribution and Economic Networks of the Protection Organization stated: Therefore, it was decided that in addition to the producer price on the product by the producer, the consumer price will also be recorded on the product.

In response to the question that after the implementation of the producer price listing plan, it was announced that in order to prevent the abuse of some producers and sellers in order to increase the price of goods and earn more profit, the consumer price will not be listed on the goods. “The new conditions, which stipulate that both the producer price and the consumer price should be included, will prevent the mentioned abuses,” he said. The producer of all kinds of goods has been counted and it is no longer possible for the producers to put the price of the goods on the goods unrealistically and more than the real price.

He said: “Previously, we were worried that if the consumer price is listed on the product next to the producer price, manufacturers with reverse engineering prices, the producer price to be unrealistic, but now to calculate the production price Manufacturers can not record the unrealistic price on the product, and on the other hand, by considering the percentage of profit of consumer goods and price capital as the consumer price on the product is inserted, and therefore no longer concerns the pricing on the product by production. We do not have suppliers.

In response to the question that with the increase in inflation and the rise in prices of raw materials, after a while, the calculated prices lose their efficiency and how do you manage this issue, he said: For example, the tax on this product increased from 9% to 16% and also the price of sugar and bottles became more expensive, so this product is now offered in the market with the new producer price.

He said that the entry of producer and consumer prices on goods will be implemented cross-sectionally, he said: According to the law, retailers must enter consumer prices on goods or shelves, but despite this legal obligation, a number of suppliers They do not do this, and for example, mineral water, the producer price of which is 2,100 Tomans, and with a legal profit, must be sold at a maximum price of 2,600 Tomans, again at the previous supply prices of 4,000 Tomans. Tomans is sold in the market, so according to the new decision of the Ministry of Silence, it was decided to continue the implementation of the producer price plan on the goods so that the producer and consumer prices can be listed on the goods at the same time. Read the barcode and then run the project to enter the manufacturer’s price on 100%.

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