The need to define a suitable value chain for the balanced development of tourism and crafts in Isfahan province

Undoubtedly, today in the third decade of the 21st century and especially after the end of the corona virus epidemic, the tourism industry has become one of the most important centers of economic and cultural growth and development in the world. On this principle, the tourism industry can play an important role in the sustainable development of local communities, especially communities that host tourists.

Today, the vast province of Isfahan with an area of ​​more than 107 thousand square kilometers is located in the center of Iran, and while it has diversity from the point of view of climate, as well as from the point of view of historical monuments and cultural and artistic structure, it is one of the most important civilization centers in Iran. It can focus its development on the basis of the tourism industry.

Currently, Isfahan province with 28 cities and more than 5 million people suffers from two categories of continuous drought and chronic air pollution, so while in the past decades the development of this province was based on the two axes of industrial and agricultural economy, it seems that today Due to the problems mentioned above, the development of the province cannot be based on the above-mentioned axes. However, this province, with its diversity and abundance in historical monuments, diverse climate and different ethnic groups, along with many traditional and handicraft arts, has a lot of potential in The direction of development is based on the tourism industry.

One of the most important indicators that the government can consider in terms of defining a suitable value chain for the development of this province is to provide general conditions for the growth and development of two important elements, handicrafts and tourism, in such a way that these two categories complement each other and can achieve to facilitate sustainable development in the area of ​​Isfahan province, therefore, in the first place, the government should establish a suitable link between these two areas and then by addressing the role of facilitating the private sector in both areas, in order to achieve sustainable development in the area of ​​Isfahan province, help slow

Statistics show that currently nearly 200,000 people are active in the two fields of tourism and handicrafts in the area of ​​Isfahan province, therefore, in order to create a suitable value chain, the government should first of all promote the presence of tourism and handicrafts activists in the world markets by providing incentives. government and also facilitate their participation in international exhibitions, then by presenting an international marketing process while introducing Iran and especially the attractions of Isfahan, provide the conditions for private sector marketing in order to benefit from this global market. With this description, the need to provide the necessary training to the private sector, to provide material and spiritual facilities in order to have an optimal and effective presence in the world markets, as well as to create a suitable link between the two industries of tourism and handicrafts, as well as the need to deal with the balanced development of all regions of the province through identifying the capabilities of 28 cities of the province will play an important role in creating justice among all the regions of Isfahan province from the point of view of development based on the tourism industry.