The World Tourism Organization and Netflix are working together
The World Tourism Organization and Netflix, in a report announcing their partnership, said the role of films and series as a tourism stimulus and cultural affinity is being explored. The report, which deals with the cultural affinity and tourism industry on the big screen, examines people’s interest in a particular country or culture that is shown on film and television.
According to Aria Heritage, research findings were presented in Madrid on the sidelines of the Iberseries Platino Industria exhibition, the largest international event for audio-visual industry professionals in Spanish and Portuguese. The ultimate goal of this report is to support policymakers and major stakeholders in the tourism sector to implement policies that make tourism destinations attractive to film and television producers. At the same time, it aims to help develop strategies focused on promoting tourism and local culture, investing in skills and training to develop local films and creative sectors to ensure a high level of talent, build infrastructure and increase production capacity and integrate tourism and culture. And its screening at international film festivals is to raise the awareness of a global audience.
The joint work of the World Tourism Organization and Netflix helps countries with many tourist destinations to realize the potential benefits of displaying the tourism industry on a silver screen.
UNWTO Secretary-General Zurab Polulikashvili says: “Both the tourism sector and film groups celebrate and promote culture, support jobs and provide opportunities to be seen in various places. “This move is in line with understanding the high advantage of showing tourism in cinemas.”
Dean Garfield, Netflix’s public policy director, said: Exposure to cinematic content also leads to a greater interest in heritage, culture, language and the development of interpersonal relationships. “This shows that handicrafts, cultural exchanges, storytelling and tourism are all interconnected and can change the perception and communication of communities.”
After presenting the global report, tourism and film industry experts shared their knowledge and insights about changing the tourism trend on the cinema screen and its positive effects on strengthening cultural affinity and the role of online services in promoting tourism and cultural affinity between peoples, cultures and countries. They shared with the 2030 World Plan. The event also highlighted how public-private partnerships can support tourism destinations to present themselves as attractive places for filmmakers.