We are looking to deal with handicraft dealers / meet with artists and craftsmen during the handicrafts week

Maryam Jalali, Deputy Minister of Handicrafts and Traditional Arts, in an interview with Fars News Agency, said that the identity-based economy should be considered in all aspects of handicrafts: “All components of handicrafts from sales, production and packaging to branding should be identity-based.” Because handicrafts rise from our identity.

“The value chain must be supported,” he said.

The Deputy Minister of Handicrafts and Traditional Arts of the country stated: If market studies are done and customer tastes and desires are taken into account, we can update them with the help of technology and sell products in a market with the right advertisements.

Jalali, pointing out that my effort is change in three areas of content, approach and mechanisms, said: In the field of content, products must be updated, in the field of approach, we seek that handicrafts are not just a supportive element and the heart beats Be it the economy, in the field of mechanisms, we are also determining and assigning legal mechanisms, licenses and loans.

He stressed: “The most important thing is that the capillary network connects a small point in rural houses to the highest point of the value chain so that we can cut the hands of brokers who cause false price increases or inappropriate introduction of products.”

Jalali announced the holding of a meeting with artists and craftsmen during the handicrafts week and said: “This week we have programs so that we can meet and talk with handicraft artists.”

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